PAZARLAMALAR ANSİKLOPEDİSİ'NDE SON DURUM

Pazarlama Bi' Tanedir - Bir Pazarlamalar Ansiklopedisi'nin
yenilenmiş, genişletilmiş versiyonunda kapsanan PAZARLAMALAR listesi
02.02.2020 tarihi itibariyle şöyle:


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A.a................................................................... 1

ACCOUNT-BASED MARKETING / MÜŞTERİ BAZLI PAZARLAMA           1

ACCOUNTABLE MARKETING / HESAP VEREBİLİR PAZARLAMA           1

ACQUISITION MARKETING / KAZANMA (EDİNTİ) PAZARLAMA             1

ACTIVE MARKETING / AKTİF PAZARLAMA........ 1

ADVOCACY MARKETING / AVUKATLI PAZARLAMA            2

AESTHETICS MARKETING / ESTETİK PAZARLAMA            3

AFFILIATE MARKETING / BAĞLI (KATILMALI) PAZARLAMA                   5

AFFINITY MARKETING / HISIMLIK PAZARLAMA 6

AFFLUENT MARKETING / AFİLİ PAZARLAMA.... 7

AFTER MARKETING / ARDIL PAZARLAMA......... 7

AGELESS MARKETING / YAŞLANMAYAN PAZARLAMA      8

AGILE MARKETING / ÇEVİK PAZARLAMA.......... 9

AGGRESSIVE MARKETING / SALDIRGAN PAZARLAMA      10

AGRO MARKETING / TARIMSAL PAZARLAMA. 11

A LA TURCA MARKETING / ALATURKA PAZARLAMA          11

AMBIENT MARKETING / AMBİYANS PAZARLAMA 12

AMBUSH MARKETING / SİNSİ (PUSULU) PAZARLAMA       13

ANACOLUTHON MARKETING / DEVRİK PAZARLAMA         15

ANIMOSITY MARKETING / HASIMLIK PAZARLAMA             16

HOSTILITY MARKETING / DÜŞMANLIK PAZARLAMA          16

ANTIMARKETER MARKETING / ANTİPAZARLAMACI PAZARLAMA        16

APPLICATION MARKETING / APLİKASYON PAZARLAMA    17

ARBITRAGE MARKETING / ARBİTRAJ PAZARLAMA            18

AROMATIC MARKETING / AROMATİK (KOKULU) PAZARLAMA             19

ARTS MARKETING / SANAT PAZARLAMA....... 20

ARTICLE MARKETING / MAKALE PAZARLAMA 20

ARTISTIC MARKETING / SANATSAL PAZARLAMA............. 21

ASYMMETRIC MARKETING / ASİMETRİK PAZARLAMA       22

ATTRACTION MARKETING / CAZİBE PAZARLAMA              23

AUTHENTIC MARKETING / OTANTİK / HAKİKİ PAZARLAMA                  23

AUTHENTICITY MARKETING........................... 23

AVATAR-BASED MARKETING / AVATAR TEMELLİ PAZARLAMA           23

AWARD-BASED MARKETING / ÖDÜLLERLE PAZARLAMA  25

B.b.................................................................. 26

B-to-B (B2B) MARKETING / FİRMADAN FİRMAYA PAZARLAMA             26

BARTER MARKETING / TAKAS PAZARLAMA... 27

BEHAVIORAL MARKETING / DAVRANIŞSAL PAZARLAMA  28

BELOW-THE-LINE MARKETING / ÇİZGİALTI PAZARLAMA  28

BETA MARKETING / BETA PAZARLAMA.......... 28

BLACK MARKETING / KARA PAZARLAMA....... 30

BLACK MARKETING / SİYAHÎ PAZARLAMA...... 30

BLACK SWAN MARKETING / SİYAH KUĞU PAZARLAMA     30

BLIND MARKETING / GÖZÜBAĞLI PAZARLAMA 32

BLIP MARKETING / BLİP PAZARLAMA............. 33

BLOG MARKETING / BLOG PAZARLAMA......... 34

BLUE-OCEAN MARKETING / MAVİ-OKYANUS PAZARLAMA                  36

BLUETOOTH MARKETING / MAVİDİŞ PAZARLAMA             36

BOOK MARKETING / KİTAP PAZARLAMA........ 37

BOTTOM-UP MARKETING / TABANDAN TEPEYE PAZARLAMA             39

BOYCOTT MARKETING / BOYKOT PAZARLAMA 39

BRAND MARKETING / MARKA PAZARLAMA.... 41

BROWN MARKETING / KAHVERENGİ PAZARLAMA            42

BUZZ MARKETING / VIZILTILI PAZARLAMA..... 42

C.c.................................................................. 44

CALL-CENTER MARKETING / ÇAĞRIMERKEZİ PAZARLAMA                44

CATALOGUE MARKETING / KATALOG PAZARLAMA           45

CAUSE-RELATED MARKETING / DAVA DESTEKLİ PAZARLAMA           45

CELEBRITY MARKETING / ÜNLÜ PAZARLAMA 47

CHAOS MARKETING / KAOS PAZARLAMA...... 47

CHARITY MARKETING / HAYIRSEVER PAZARLAMA           48

CITY MARKETING / ŞEHİR PAZARLAMA.......... 48

CLOSED-LOOP MARKETING / KAPALIHALKA (KAPALIDÖNGÜ) PAZARLAMA          50

CLUB MARKETING / KULÜP PAZARLAMA....... 52

CO-MARKETING / ORTAK PAZARLAMA........... 52

COHORT MARKETING / KOHORT PAZARLAMA 52

COLLABORATIVE MARKETING / ELATMALI PAZARLAMA   54

COLLEGE MARKETING / KOLEJ PAZARLAMA. 54

COLOR MARKETING / RENK PAZARLAMA...... 54

COMMUNICATION-BASED MARKETING / İLETİŞİM TEMELLİ PAZARLAMA            56

COMMUNITY MARKETING / CEMAAT PAZARLAMA            57

COMPETITIVE MARKETING / REKABETÇİ PAZARLAMA      59

CONCENTRATED MARKETING / YOĞUNLAŞTIRILMIŞ (KONSANTRE) PAZARLAMA                 60

CONCURRENCE MARKETING / UYUMLU (EŞZAMANLI) PAZARLAMA  60

CONGRESS MARKETING / KONGRE PAZARLAMA             61

CONQUEST MARKETING / FETİH PAZARLAMA 62

CONSENSUAL MARKETING / RIZALI PAZARLAMA             64

CONSUMER MARKETING / TÜKETİCİ PAZARLAMA            64

CONTAGION MARKETING / BULAŞICI (BULAŞMALI) PAZARLAMA        64

CONTENT MARKETING / İÇERİK PAZARLAMA 64

CONTEXTUAL MARKETING / BAĞLAMSAL PAZARLAMA     66

CONTRA MARKETING / KARŞI PAZARLAMA... 66

CONTRARIAN MARKETING / ZITTINA PAZARLAMA            66

CONTROVERSIAL MARKETING / ZITLAŞIK (ÇEKİŞMELİ) PAZARLAMA 68

CONVERGENCE MARKETING / YAKINSAMA (YAKINSAMALI) PAZARLAMA            68

CONVERSATION MARKETING / KONUŞMALI PAZARLAMA 69

COOPERATIVE MARKETING / KOOPERATİF PAZARLAMA  70

COVERT MARKETING / ÖRTÜK PAZARLAMA.. 70

CREATIVE MARKETING / KREATİF PAZARLAMA 71

CRITICAL MARKETING / ELEŞTİREL PAZARLAMA             71

CRM BASED MARKETING / MİY TEMELLİ PAZARLAMA      71

CROSS MARKETING / ÇAPRAZ PAZARLAMA.. 72

CROWDSOURCING MARKETING / İMECE PAZARLAMA     72

CULT MARKETING / KÜLT PAZARLAMA.......... 73

CULTURAL MARKETING/ KÜLTÜREL PAZARLAMA            73

CURIOSITY MARKETING / MERAK (MERAKLANDIRICI) PAZARLAMA   74

CURRICULUM MARKETING / MÜFREDAT PAZARLAMA     75

CUSTOMER-FOCUSED MARKETING / MÜŞTERİ ODAKLI PAZARLAMA 75

CUSTOMIZED MARKETING / MÜŞTERİYEGÖRELEŞTİRİLMİŞ PAZARLAMA           75

CUSTOMERIZED MARKETING / MÜŞTERİLEŞTİRİLMİŞ PAZARLAMA  75

D.d................................................................. 77

DARK MARKETING / KARANLIK PAZARLAMA.. 77

DATABASED MARKETING / VERİTABANLI PAZARLAMA     78

DATA-DRIVEN MARKETING / VERİ GÜDÜMLÜ PAZARLAMA                79

DE-MARKETING / PAZARLAMAMA.................. 79

DECENT MARKETING / MÜNASEBETLİ (TERBİYELİ) PAZARLAMA        80

DECOY MARKETING / TUZAK PAZARLAMA..... 80

DESIGN MARKETING / TASARIM PAZARLAMA 83

DESTINATION MARKETING / DESTİNASYON PAZARLAMA 85

DETECTIVE MARKETING / DEDEKTİF PAZARLAMA            86

DIALOGUE MARKETING / DİYALOG PAZARLAMA 87

DICHOTOMOUS MARKETING / İKİ UÇLU PAZARLAMA      88

DIGITAL MARKETING / DİJİTAL PAZARLAMA.. 88

DIRECT MARKETING/ DOĞRUDAN PAZARLAMA 89

DIVERSITY MARKETING / ÇEŞİTLİLİK PAZARLAMA           90

DO-IT-YOURSELF MARKETING / KENDİNYAP PAZARLAMA                  90

DOOR-TO-DOOR MARKETING / KAPIDAN KAPIYA PAZARLAMA           91

DOWNSTREAM MARKETING / (AKINTIYÖNÜNDE) TAKTİK PAZARLAMA                 91

DRIP MARKETING / DAMLAMA PAZARLAMA... 91

DRUG MARKETING / İLAÇ PAZARLAMA.......... 93

DUCT-TAPE MARKETING / YAPIŞKAN BANT PAZARLAMA  93

E.e.................................................................. 94

E-MARKETING / E- PAZARLAMA / ELEKTRONİK PAZARLAMA              94

ECOLOGICAL MARKETING / EKOLOJİK PAZARLAMA         95

EDITORIAL MARKETING / EDİTORYAL PAZARLAMA          95

EDUCATIONAL MARKETING / EĞİTİM PAZARLAMASI        96

E-MAIL MARKETING / E-POSTA PAZARLAMA.. 96

EMOTIONAL MARKETING / DUYGUSAL (DOKUNAKLI) PAZARLAMA     97

EMPOWERMENT MARKETING / YETKİLENDİRİLMİŞ PAZARLAMA       99

ENDO MARKETING / İÇ (İÇSEL) PAZARLAMA 100

ENDORSED OFFER MARKETING / KEFİLLİ (CİROLU TEKLİF) PAZARLAMA            100

ENGINEERING MARKETING / MÜHENDİSLİK PAZARLAMASI / PAZARLAMA MÜHENDİSLİĞİ   100

ENLIGHTENED MARKETING / MÜNEVVER (AYDINLANMIŞ) PAZARLAMA               100

ENTERTAINMENT MARKETING / EĞLENCE PAZARLAMA   100

ENTREPRENEURAL MARKETING / GİRİŞİMSEL PAZARLAMA              101

ENVIRONMENTAL MARKETING / ÇEVRECİ PAZARLAMA   102

ETHICAL MARKETING / ETİK PAZARLAMA.... 103

ETHNIC (ETHNO) MARKETING / ETNİK (ETNO) (IRKSAL) PAZARLAMA 104

EVANGELIST MARKETING / EVANJELİST PAZARLAMA      106

EVENT MARKETING / ETKİNLİK PAZARLAMA 106

EXHIBIT MARKETING / FUAR (TEŞHİR) PAZARLAMA         107

EXPEDITIONARY MARKETING / SEFERÎ PAZARLAMA        108

EXPERIENCE-BASED / EXPERIENTIAL / MARKETING /  DENEYİMSEL PAZARLAMA                109

EXPONENTIAL MARKETING / ÜSTEL PAZARLAMA             112

EXTREME MARKETING / UÇ (SINIRLARI ZORLAYAN) PAZARLAMA     113

F.f.................................................................. 113

FACE-TO-FACE MARKETING / YÜZYÜZE PAZARLAMA       113

FACEBOOK MARKETING /  FACEBOOK PAZARLAMA         114

FALLIBILITY MARKETING / BEŞERŞAŞAR PAZARLAMA     116

FAMILY MARKETING / AİLE PAZARLAMA...... 116

FAN MARKETING / TARAFTAR PAZARLAMA. 116

FASHION MARKETING / MODA PAZARLAMA. 117

FEAR MARKETING / KORKU PAZARLAMA..... 118

FEMINIST MARKETING / FEMİNİST PAZARLAMA 119

FINANCIAL MARKETING / FİNANSAL PAZARLAMA             120

FISSION MARKETING / FİZYON PAZARLAMA 121

FOCUSED MARKETING / ODAKLANMIŞ PAZARLAMA         121

FLOCK MARKETING / SÜRÜ PAZARLAMA..... 121

FLORAL MARKETING / FLORAL PAZARLAMA 121

FREE MARKETING / BEDAVA PAZARLAMA... 121

FREQUENCY MARKETING / FREKANS PAZARLAMA          124

FRIENDLY MARKETING / DOSTÇA PAZARLAMA 124

FUSION MARKETING / FÜZYON (KAYNAŞIM) PAZARLAMA                  124

FUZZY MARKETING / BULANIK PAZARLAMA 125

G.g............................................................... 125

GAMES MARKETING / OYUN PAZARLAMA.... 125

GAY MARKETING / GEY PAZARLAMA........... 129

GENERIC MARKETING / JENERİK PAZARLAMA 129

GEO MARKETING / COĞRAFÎ PAZARLAMA... 129

GHETTO MARKETING / GETTO PAZARLAMA 130

GIFT MARKETING / HEDİYE PAZARLAMA..... 130

GLOBAL MARKETING / KÜRESEL PAZARLAMA 132

GLOCAL MARKETING / KÜREYEREL PAZARLAMA             132

GOOGLE MARKETING / GUGIL PAZARLAMA. 132

GOVERNMENTAL MARKETING / KAMUSAL PAZARLAMA   135

GRASSROOTS MARKETING / ESASTAN (ORTADİREK) PAZARLAMA    136

GRAY MARKETING / GRİ PAZARLAMA.......... 136

GREEN MARKETING / YEŞİL PAZARLAMA.... 137

GUERILLA MARKETING / GERİLLA PAZARLAMA 138

H.h................................................................ 141

HAND-TO-HAND MARKETING (H2H) / ELDEN-ELE PAZARLAMA           141

HEALTHCARE MARKETING / SAĞLIK HİZMETLERİNDE PAZARLAMA   141

HERD (FLOCK) (SWARM) MARKETING / SÜRÜ PAZARLAMA                143

HERITAGE MARKETING / MİRAS PAZARLAMA 145

HISPANIC MARKETING  / LATİNO (İSPANYOL) PAZARLAMA                 146

HOLIDAY MARKETING / TATİL PAZARLAMA.. 147

HOLISTIC MARKETING / HOLİSTİK PAZARLAMA 148

HORECA MARKETING / HORECA PAZARLAMA 149

HORIZONTAL MARKETING / YATAY PAZARLAMA 149

HOSPITALITY MARKETING / KONUKSEVER (AĞIRLAMA) PAZARLAMA                  149

HOST/BENEFICIARY MARKETING / SUNUCU/YARARCI PAZARLAMA  150

HOSTILE MARKETING / DÜŞMANCA PAZARLAMA             150

HYPNOTIC MARKETING / HİPNOTİK PAZARLAMA              150

I.i................................................................... 152

IDEA MARKETING / FİKİR PAZARLAMA......... 152

IDEAVIRUS MARKETING / FİKİRVİRÜSÜ PAZARLAMA        154

IDEOLOGY MARKETING / İDEOLOJİ PAZARLAMA............. 154

IMMERSION MARKETING / DALDIRMA PAZARLAMA         154

IMPRESSIONIST MARKETING / EMPRESYONİST (İZLENİMCİ) PAZARLAMA           154

INBOUND MARKETING / GELEN PAZARLAMA 156

IN-CALENDAR MARKETING / TAKVİMDE PAZARLAMA       157

INCIDENTAL MARKETING / ANLIK PAZARLAMA 157

INDECENT MARKETING / MÜNASEBETSİZ (UYGUNSUZ) PAZARLAMA                   157

INDUSTRIAL MARKETING / ENDÜSTRİYEL PAZARLAMA   157

INERTIA MARKETING / ATALET (EYLEMSİZLİK) PAZARLAMA               158

INFLUENTIAL MARKETING / HATIRLI (NÜFUZLU) PAZARLAMA INFLUENCER / HATIRLILAR PAZARLAMA 158

IN-HOUSE MARKETING / BÜNYE İÇİ PAZARLAMA              159

INNOVATIVE MARKETING / INOVATİF (YENİLİKÇİ) PAZARLAMA          159

INSIDE-OUT MARKETING / İÇİDIŞIBİR (TERSYÜZ) PAZARLAMA           159

INSIDER MARKETING / İÇERDENBİRİ PAZARLAMA           160

INSPIRED MARKETING / ESİNLENDİREN / ESİNLENMİŞ PAZARLAMA 160

INSTORE MARKETING / MAĞAZAİÇİ PAZARLAMA              160

INTEGRATED MARKETING / BÜTÜNLEŞİK PAZARLAMA     160

INTERACTIVE MARKETING / ETKİLEŞİMLİ PAZARLAMA     162

INTERNAL MARKETING / İÇE PAZARLAMA... 163

INTERNATIONAL MARKETING / ULUSLARARASI PAZARLAMA             164

INTERNET MARKETING / İNTERNET PAZARLAMA             165

INTERRUPTED (INTERRUPTION) MARKETING / SEKTECİ PAZARLAMA                 167

IN-WOMB MARKETING / ANAKARNINDA PAZARLAMA        167

IRRITATING MARKETING / İRKİLTİCİ (SİNİRLENDİRİCİ) PAZARLAMA  168

J.j.................................................................. 169

JOINT-VENTURES MARKETING / ORTAKGİRİŞİM PAZARLAMA            169

K.k................................................................ 170

KARMIC MARKETING / KARMİK PAZARLAMA 170

KEYWORD MARKETING / ANAHTARKELİME PAZARLAMA  170

KICKSTART MARKETING / MARŞABASAN PAZARLAMA     171

KIDS MARKETING / ÇOCUKLU PAZARLAMA. 171

KNOWLEDGE-BASED MARKETING / BİLGİ TEMELLİ PAZARLAMA       175

L.l.................................................................. 176

LAS VEGAS MARKETING / LAS VEGAS PAZARLAMA          176

LATERAL MARKETING / YANAL PAZARLAMA 178

LEVIATHAN MARKETING / CEBERRUT PAZARLAMA          179

LEAN MARKETING / YALIN PAZARLAMA....... 179

LEISURE MARKETING / SERBEST ZAMAN PAZARLAMA     180

LEVERAGE MARKETING / KALDIRAÇ PAZARLAMA            181

LIFESTYLE MARKETING / YAŞAMTARZI PAZARLAMA        182

LIVE MARKETING / CANLI PAZARLAMA........ 182

LOCAL MARKETING / YEREL PAZARLAMA.... 183

LOCATION BASED MARKETING / YER TEMELLİ PAZARLAMA              183

LONG TAIL MARKETING / UZUNKUYRUK PAZARLAMA      184

LOW-COST MARKETING / DÜŞÜKMALİYET PAZARLAMA   185

LOYALTY MARKETING / SADAKAT PAZARLAMA 185

LUXURY MARKETING / LÜKS PAZARLAMA... 186

M.m.............................................................. 187

MACRO MARKETING / MAKRO PAZARLAMA. 187

MAGICAL MARKETING / SİHİRLİ PAZARLAMA 187

MALE MARKETING / ERKEKLERE PAZARLAMA 188

MASCOT MARKETING / MASKOT (UĞURCAK) PAZARLAMA                 188

MASS MARKETING / KİTLESEL PAZARLAMA 189

MASS MICRO MARKETING / KİTLESEL MİKRO PAZARLAMA               189

MAXI MARKETING / MAKSİ PAZARLAMA....... 189

MEDICAL MARKETING / MEDİKAL PAZARLAMA 189

MEGA MARKETING / MEGA PAZARLAMA...... 190

MEMETIC MARKETING / MEMETİK (MİMETİK) PAZARLAMA                 190

META MARKETING / META PAZARLAMA....... 192

METAPHORIC MARKETING / MECAZÎ PAZARLAMA            193

MICRO MARKETING / MİKRO PAZARLAMA... 195

MIND-ALTERING MARKETING / ZİHİN-DÖNÜŞTÜREN PAZARLAMA    195

MISCHIEVOUS MARKETING / YARAMAZ (HAŞARI) PAZARLAMA          195

MOBILE MARKETING / MOBİL (SEYYAR) PAZARLAMA       197

MOSQUITO MARKETING / SİVRİSİNEK PAZARLAMA          202

MOTIVATIONAL MARKETING / GÜDÜLEYİCİ PAZARLAMA 202

MULTI-CULTURAL MARKETING / ÇOK KÜLTÜRLÜ PAZARLAMA         202

MULTI-LEVEL MARKETING / ÇOK KATMANLI PAZARLAMA 203

MULTILOG MARKETING / ÇOKGÖVDELİ PAZARLAMA       203

MUSEUM MARKETING / MÜZE PAZARLAMASI 204

MUSIC MARKETING / MÜZİK PAZARLAMA.... 205

MUSICAL MARKETING / MÜZİKAL PAZARLAMA 205

MYSTERY MARKETING / GİZEMLİ PAZARLAMA 208

MYSTIC (MYSTICAL) MARKETING / MİSTİK PAZARLAMA   209

N.n............................................................... 212

NANO MARKETING / NANO PAZARLAMA...... 212

NATIONAL MARKETING / ULUSAL PAZARLAMA 213

NEGATIVE MARKETING / NEGATİF (OLUMSUZ) PAZARLAMA              213

NETWORK MARKETING / ŞEBEKE PAZARLAMA 213

NEURO MARKETING / NÖRO (BEYİNBİLİM) PAZARLAMA   214

NEW-MEDIA MARKETING / YENİ MEDYA PAZARLAMA       217

NGO MARKETING / STK PAZARLAMA (SİVİL TOPLUM KURULUŞLARINDA PAZARLAMA)        217

NICHE MARKETING / NİŞ PAZARLAMA......... 218

NON-PROFIT MARKETING / KÂR AMAÇSIZ PAZARLAMA    219

NOSTALGIC MARKETING / NOSTALJİK PAZARLAMA          220

NUCLEAR MARKETING / NÜKLEER PAZARLAMA 220

NURTURE MARKETING / YETİŞTİRME PAZARLAMA          220

O.o............................................................... 221

OBESITY MARKETING / OBEZİTE PAZARLAMA 221

OCCASION MARKETING / VESİLE PAZARLAMA 222

ODOR MARKETING / KOKU PAZARLAMA...... 223

OLFACTORY MARKETING / KOKLAMALI PAZARLAMA        226

OMNI MARKETING / OMNİ PAZARLAMA........ 227

ONE-ON-ONE MARKETING / BİRER BİRER PAZARLAMA    228

ONE-TO-ONE MARKETING / BİREBİR PAZARLAMA            228

ON-LINE MARKETING / ÇEVRİMİÇİ PAZARLAMA 230

OPEN-SOURCE MARKETING / AÇIK KAYNAK PAZARLAMA                  231

OPEN MARKETING / AÇIK PAZARLAMA........ 231

OPPORTUNITY MARKETING / FIRSAT PAZARLAMA           231

OPT-IN MARKETING / KATILMALI PAZARLAMA 232

OPT-OUT MARKETING / KATILMAMALI (DIŞLAMALI) PAZARLAMA       233

ORGANIC MARKETING / ORGANİK PAZARLAMA 233

ORGANIZATIONS / ORGANIZATIONAL MARKETING / ÖRGÜTLER / ÖRGÜTSEL PAZARLAMA  233

OUTBOUND MARKETING / GİDEN PAZARLAMA 233

P.p................................................................ 233

P2P MARKETING / P2P PAZARLAMA............. 233

PARTICIPATION MARKETING / KATILIM PAZARLAMA        234

PASSION MARKETING / TUTKU PAZARLAMA 235

PATRIOTIC MARKETING / VATANPERVER (YURTSEVER) PAZARLAMA                 235

PAY-AS-YOU-WISH MARKETING / DİLEDİĞİNCE-ÖDE PAZARLAMA     236

PEER-TO-PEER MARKETING / EŞTENEŞE PAZARLAMA    238

PENETRATION MARKETING / PENETRASYON PAZARLAMA                238

PERFORMANCE MARKETING / PERFORMANS PAZARLAMA                238

PERIPHERAL MARKETING / PERİFERİK PAZARLAMA        239

PERMISSION MARKETING / İZİNLİ PAZARLAMA 239

PERSONAL MARKETING / ŞAHSÎ (KİŞİSEL) PAZARLAMA   240

PERSONALIZED MARKETING / KİŞİSELLEŞTİRİLMİŞ PAZARLAMA      241

PET MARKETING / EVHAYVANI PAZARLAMA 241

PHYGITAL MARKETING / FİJİTAL PAZARLAMA 242

PILOT MARKETING / PİLOT PAZARLAMA...... 242

PINK MARKETING / PEMBE PAZARLAMA...... 242

POP-UP MARKETING /.................................. 247

POLITICAL MARKETING / SİYASAL PAZARLAMA 247

POSTMODERN MARKETING / POSTMODERN PAZARLAMA                 250

POWER MARKETING / GÜÇ PAZARLAMA..... 253

PRECISION MARKETING / HASSAS (KESİNLİK) PAZARLAMA               254

PRIVILEGE MARKETING / AYRICALIK PAZARLAMA            255

PROACTIVE MARKETING / PROAKTİF PAZARLAMA           255

PROFIT-BASED MARKETING / KÂR TEMELLİ PAZARLAMA 255

PROJECT MARKETING / PROJE PAZARLAMA 255

PROPAGATION MARKETING / PROPAGASYON PAZARLAMA               256

PROVOCATIVE MARKETING / KIŞKIRTICI PAZARLAMA      256

PROXIMITY MARKETING / BİTİŞİKLİK PAZARLAMA            256

PSYCHOLOGICAL MARKETING / PSİKOLOJİK PAZARLAMA                 257

PUBLICITY MARKETING / PABLİSİTE (TANITIMSAL) PAZARLAMA        258

PUBLIC SERVICES MARKETING / KAMU HİZMETLERİ PAZARLAMASI 258

PULL MARKETING / ÇEKME PAZARLAMA..... 259

PUNK MARKETING / PUNK PAZARLAMA....... 259

PUSH MARKETING / İTME PAZARLAMA........ 260

Q.q............................................................... 260

QUANTUM MARKETING / KUANTUM PAZARLAMA             260

R.r................................................................. 260

RACIAL MARKETING / IRKSAL PAZARLAMA.. 260

RADICAL MARKETING / RADİKAL PAZARLAMA 261

RE-MARKETING / YENİDEN PAZARLAMA...... 262

REACTIVE MARKETING / TEPKİSEL PAZARLAMA............. 263

REAL ESTATE MARKETING / GAYRİMENKUL PAZARLAMA                  263

REAL-TIME MARKETING / GERÇEK ZAMANLI PAZARLAMA                  263

REALITY MARKETING / GERÇEKLİK PAZARLAMA              264

RECIPROCAL MARKETING / KARŞILIKLI PAZARLAMA (ALGÜLÜM VERGÜLÜM PAZARLAMA) 265

RECIPROCITY MARKETING / KARŞILIKLILIK PAZARLAMA 265

RECOMMENDATION MARKETING / TAVSİYELİ PAZARLAMA                265

REFERRAL MARKETING / REFERANSLI PAZARLAMA        266

REGIONAL MARKETING / BÖLGESEL PAZARLAMA            266

RELATIONSHIP MARKETING / İLİŞKİLİLİK PAZARLAMA     267

RELEVANCE MARKETING / İLİNTİLİ PAZARLAMA 268

RELIGIOUS MARKETING / DİNÎ PAZARLAMA. 269

REPRO MARKETING / KOPYA PAZARLAMA.. 272

RESOURCE-BASED MARKETING / KAYNAK TABANLI PAZARLAMA      272

RESTAURANT MARKETING / RESTORAN PAZARLAMA      273

RETENTION MARKETING / ALIKONUM PAZARLAMA          277

RETRO MARKETING / YENİLEME PAZARLAMA 278

REVERSE MARKETING / TERSİNE PAZARLAMA 280

REVERSE PSYCHOLOGY MARKETING / TERSİNE PSİKOLOJİ PAZARLAMA           280

REVOLUTIONARY MARKETING / DEVRİMCİ PAZARLAMA  281

ROBIN HOOD MARKETING / ROBİN HOOD PAZARLAMA   281

RSS MARKETING / RSS PAZARLAMA............ 282

S.s................................................................. 283

SAMPLE MARKETING / NÜMUNE (ÖRNEK) (MOSTRA) DENEMELİK PAZARLAMA  283

SCARCITY MARKETING / KITLIK PAZARLAMA 283

SCENT MARKETING / ESANS (ESANSLI) PAZARLAMA       283

SCIENTIFIC MARKETING / BİLİMSEL PAZARLAMA             284

SEARCH ENGINE MARKETING / ARAMA MOTORU PAZARLAMA          284

SEASONAL MARKETING / MEVSİMLİK PAZARLAMA           285

SEGMENTED MARKETING / BÖLÜMLENDİRİLMİŞ PAZARLAMA          285

SEGMENT-OF-ONE MARKETING / TEK BİRİMLİ SEGMENT PAZARLAMA                286

SELFIE MARKETING / ÖZÇEKİM PAZARLAMA 286

SEMIOTIC MARKETING / SEMİYOTİK (GÖSTERGEBİLİM) PAZARLAMA                  287

SENSE-OF-MISSION MARKETING / ADANMIŞLIK PAZARLAMA            287

SENSORY MARKETING / DUYUSAL PAZARLAMA 288

SERVICES MARKETING / HİZMETLER PAZARLAMA           291

SEX (SEXUAL) MARKETING / SEKSÎ PAZARLAMA............. 292

SHAMELESS MARKETING / ARSIZ (YÜZSÜZ) PAZARLAMA                  296

SHOPPER MARKETING / ALIŞVERİŞÇİ PAZARLAMA          296

SHOTGUN MARKETING / AVTÜFEĞİ PAZARLAMA              298

SIMPLICITY MARKETING / SADE PAZARLAMA 298

SKIMMING MARKETING / KAYMAKLAMA PAZARLAMA       299

SLIDESHARE MARKETING / SUNULARLA PAZARLAMA     299

SLIPSTREAM MARKETING / RÜZGÂRINDA PAZARLAMA   300

SLOW MARKETING / YAVAŞ PAZARLAMA.... 301

SMALL BUSINESS MARKETING / KOBİ PAZARLAMA          302

SMART MARKETING / AÇIKGÖZ PAZARLAMA 302

SMS MARKETING / SMS (ESEMES) PAZARLAMA 302

SO WHAT? MARKETING / EEE, NO’LMUŞ PAZARLAMA      303

SOCIAL MARKETING / SOSYAL PAZARLAMA 304

SOCIAL MEDIA MARKETING / SOSYAL MEDYA PAZARLAMA               306

SOCIAL NORMS MARKETING / SOSYAL NORMLAR PAZARLAMA        307

SOLOMO MARKETING / SOLOMO PAZARLAMA 308

SOMATIC MARKETING / SOMATİK PAZARLAMA 308

SONIC MARKETING / SONİK PAZARLAMA.... 310

SPECIAL-EVENTS MARKETING / ÖZEL OLAYLAR PAZARLAMA            312

SPORTS MARKETING / SPOR PAZARLAMA.. 312

SPRITUAL MARKETING / MORAL (RUHANÎ) PAZARLAMA  314

STATUS-BASED MARKETING / STATÜ TEMELLİ PAZARLAMA              314

STEALTH MARKETING / ÖRTÜLÜ PAZARLAMA 315

STAKEHOLDER MARKETING / ÇIKARDAŞ PAZARLAMA / PAYDAŞ PAZARLAMA    316

STORY MARKETING / HİKÂYE PAZARLAMA.. 317

STRATEGIC MARKETING / STRATEJİK PAZARLAMA          320

STREET MARKETING / SOKAK PAZARLAMA. 321

SUBSCRIPTION MARKETING / ABONELİ PAZARLAMA        321

SUBLIMINAL MARKETING / EŞİKALTI PAZARLAMA            322

SUSTAINABLE MARKETING / SÜRDÜRÜLEBİLİR PAZARLAMA            325

SWARM MARKETING / SÜRÜ PAZARLAMA... 325

SYMBIOTIC MARKETING / SEMBİYOTİK PAZARLAMA / ORTAKYAŞAM PAZARLAMA                325

SYMPHONIC MARKETING / SENFONİK PAZARLAMA          326

SYNCHRONIZED MARKETING / SENKRONİZE PAZARLAMA                 326

TAILORED MARKETING / TERZİ İŞİ (CUK OTURAN) PAZARLAMA        326

TARGET MARKETING / HEDEF PAZARLAMA. 326

TASTE MARKETING / DAMAKTAN PAZARLAMA 327

TECHNOLOGY-ENABLED MARKETING / TEKNO-PAZARLAMA              328

TEEN MARKETING / DELİKANKIZLIK PAZARLAMA              331

TELE MARKETING / TELE (UZAK) PAZARLAMA 331

TEST MARKETING / TEST PAZARLAMA........ 332

THEATRAL MARKETING / TİYATRAL PAZARLAMA              332

THEMATIC MARKETING / TEMATİK (KONUSAL) PAZARLAMA               332

TOUCH MARKETING / TUŞE (DOKUNSAL) PAZARLAMA     333

TRADE MARKETING / TİCARî PAZARLAMA... 335

TRADE-SHOW MARKETING / TİCARî FUAR PAZARLAMA   335

TRADITIONAL MARKETING / GELENEKSEL PAZARLAMA   335

TRANSIT MARKETING / TRANSİT PAZARLAMA 336

TRANSACTION(AL) MARKETING / İŞLEM(SEL) PAZARLAMA                336

TRANSFORMATIONAL MARKETING / DÖNÜŞTÜRÜCÜ PAZARLAMA   336

TRANSFUSION MARKETING / KAN NAKLİ (AKTARIM) PAZARLAMA      337

TRANSPARENT MARKETING / İÇİNİGÖSTEREN PAZARLAMA              337

TREND MARKETING / TREND (AKIM) PAZARLAMA            339

TRENDSETTER MARKETING / MODABAŞLATICI PAZARLAMA              340

TRIBAL MARKETING / KABİLESEL PAZARLAMA 340

TURBO MARKETING / TÜRBO PAZARLAMA.. 341

TWITTER MARKETING / CIVILTILI PAZARLAMA 341

U.u................................................................ 343

U-MARKETING / U-PAZARLAMA.................... 343

UMBRELLA MARKETING / ŞEMSİYE PAZARLAMA............. 344

UNDERCOVER MARKETING / HAFİYELİ PAZARLAMA        344

UNDER-THE-RADAR MARKETING / RADARALTI PAZARLAMA              345

UNMARKETING / PAZARLAMASIZ PAZARLAMA 345

UN-WHATEVER MARKETING / NEDEĞİL PAZARLAMA       347

UP-SALE MARKETING / UP-SALE PAZARLAMA 347

UPSTREAM MARKETING / AKINTIYA KARŞI (STRATEJİK) PAZARLAMA                  347

URBAN(AL) MARKETING / ŞEHİR(SEL) PAZARLAMA          347

USEFUL (UTILITY) MARKETING / YARARLI PAZARLAMA    348

V.v................................................................ 349

VACATION MARKETING / TATİL PAZARLAMA 349

VALUE MARKETING / DEĞER PAZARLAMA... 349

VALUE-ADDED MARKETING / KATMA-DEĞERLİ PAZARLAMA              349

VALUE- BASED MARKETING / DEĞER-TEMELLİ PAZARLAMA              350

VALUE-DRIVEN MARKETING / DEĞERGÜDÜMLÜ PAZARLAMA           350

VERTICAL MARKETING / DİKEY PAZARLAMA 351

VIDEO PORTAL MARKETING / VİDEO PORTAL PAZARLAMA                352

VIRAL MARKETING / VİRAL PAZARLAMA...... 352

VIRTUAL MARKETING / SANAL PAZARLAMA 354

VISUAL MARKETING / GÖRSEL PAZARLAMA 354

W.w............................................................. 355

WARKETING / SAVAŞLAMA (SAVAŞKAN PAZARLAMA)      355

WEB MARKETING / WEB PAZARLAMA.......... 357

WEATHER-BASED MARKETING / HAVAYA BAĞLI PAZARLAMA            358

WEDDING MARKETING / DÜĞÜN PAZARLAMA 359

WHY MARKETING / NE İÇİN PAZARLAMA..... 360

WIDGET MARKETING / EKLENTİ PAZARLAMA 360

WIKI MARKETING / VİKİ PAZARLAMA............ 361

WIRELESS MARKETING / KABLOSUZ PAZARLAMA            361

WORD-OF-MOUSE MARKETING / FAREDENFAREYE PAZARLAMA      362

WORD-OF-MOUTH MARKETING / AĞIZDANAĞZA PAZARLAMA (WOMM)               362

Y.y................................................................ 365

YELLOW MARKETING / SARI PAZARLAMA.... 365

YOUTH MARKETING / GENÇ (GENÇLİK) PAZARLAMA        366

YOUTUBE MARKETING / YOUTUBE PAZARLAMA 367

Z.z................................................................. 368

ZERO-BASED MARKETING / SIFIR TABANLI PAZARLAMA  368

ZMOT MARKETING / SIFIR ANINDA PAZARLAMA 368

ZIP CODE MARKETING / ALAN KODLU PAZARLAMA          370

2.5.3............................................................. 370

2.0 MARKETING (MARKETING 2.0) / PAZARLAMA İKİSIFIR 370

3.0 MARKETING (MARKETING 3.0) / PAZARLAMA ÜÇSIFIR                 372

4.0 MARKETING (MARKETING 4.0) / PAZARLAMA DÖRTSIFIR             372

50+ MARKETING / 50+ (ELLİÜSTÜ) PAZARLAMA 372

360° MARKETING / 360 DERECE PAZARLAMA 373