30 Ocak 2020 Perşembe

PAZARLAMALAR ANSİKLOPEDİSİ'NDE SON DURUM


Pazarlama Bi' Tanedir - Bir Pazarlamalar Ansiklopedisi'nin
yenilenmiş, genişletilmiş versiyonunda kapsanan PAZARLAMALAR listesi
02.02.2020 tarihi itibariyle şöyle:


-->
A.a................................................................... 1
ACCOUNT-BASED MARKETING / MÜŞTERİ BAZLI PAZARLAMA           1
ACCOUNTABLE MARKETING / HESAP VEREBİLİR PAZARLAMA           1
ACQUISITION MARKETING / KAZANMA (EDİNTİ) PAZARLAMA             1
ACTIVE MARKETING / AKTİF PAZARLAMA........ 1
ADVOCACY MARKETING / AVUKATLI PAZARLAMA            2
AESTHETICS MARKETING / ESTETİK PAZARLAMA            3
AFFILIATE MARKETING / BAĞLI (KATILMALI) PAZARLAMA                   5
AFFINITY MARKETING / HISIMLIK PAZARLAMA 6
AFFLUENT MARKETING / AFİLİ PAZARLAMA.... 7
AFTER MARKETING / ARDIL PAZARLAMA......... 7
AGELESS MARKETING / YAŞLANMAYAN PAZARLAMA      8
AGILE MARKETING / ÇEVİK PAZARLAMA.......... 9
AGGRESSIVE MARKETING / SALDIRGAN PAZARLAMA      10
AGRO MARKETING / TARIMSAL PAZARLAMA. 11
A LA TURCA MARKETING / ALATURKA PAZARLAMA          11
AMBIENT MARKETING / AMBİYANS PAZARLAMA 12
AMBUSH MARKETING / SİNSİ (PUSULU) PAZARLAMA       13
ANACOLUTHON MARKETING / DEVRİK PAZARLAMA         15
ANIMOSITY MARKETING / HASIMLIK PAZARLAMA             16
HOSTILITY MARKETING / DÜŞMANLIK PAZARLAMA          16
ANTIMARKETER MARKETING / ANTİPAZARLAMACI PAZARLAMA        16
APPLICATION MARKETING / APLİKASYON PAZARLAMA    17
ARBITRAGE MARKETING / ARBİTRAJ PAZARLAMA            18
AROMATIC MARKETING / AROMATİK (KOKULU) PAZARLAMA             19
ARTS MARKETING / SANAT PAZARLAMA....... 20
ARTICLE MARKETING / MAKALE PAZARLAMA 20
ARTISTIC MARKETING / SANATSAL PAZARLAMA............. 21
ASYMMETRIC MARKETING / ASİMETRİK PAZARLAMA       22
ATTRACTION MARKETING / CAZİBE PAZARLAMA              23
AUTHENTIC MARKETING / OTANTİK / HAKİKİ PAZARLAMA                  23
AUTHENTICITY MARKETING........................... 23
AVATAR-BASED MARKETING / AVATAR TEMELLİ PAZARLAMA           23
AWARD-BASED MARKETING / ÖDÜLLERLE PAZARLAMA  25
B.b.................................................................. 26
B-to-B (B2B) MARKETING / FİRMADAN FİRMAYA PAZARLAMA             26
BARTER MARKETING / TAKAS PAZARLAMA... 27
BEHAVIORAL MARKETING / DAVRANIŞSAL PAZARLAMA  28
BELOW-THE-LINE MARKETING / ÇİZGİALTI PAZARLAMA  28
BETA MARKETING / BETA PAZARLAMA.......... 28
BLACK MARKETING / KARA PAZARLAMA....... 30
BLACK MARKETING / SİYAHÎ PAZARLAMA...... 30
BLACK SWAN MARKETING / SİYAH KUĞU PAZARLAMA     30
BLIND MARKETING / GÖZÜBAĞLI PAZARLAMA 32
BLIP MARKETING / BLİP PAZARLAMA............. 33
BLOG MARKETING / BLOG PAZARLAMA......... 34
BLUE-OCEAN MARKETING / MAVİ-OKYANUS PAZARLAMA                  36
BLUETOOTH MARKETING / MAVİDİŞ PAZARLAMA             36
BOOK MARKETING / KİTAP PAZARLAMA........ 37
BOTTOM-UP MARKETING / TABANDAN TEPEYE PAZARLAMA             39
BOYCOTT MARKETING / BOYKOT PAZARLAMA 39
BRAND MARKETING / MARKA PAZARLAMA.... 41
BROWN MARKETING / KAHVERENGİ PAZARLAMA            42
BUZZ MARKETING / VIZILTILI PAZARLAMA..... 42
C.c.................................................................. 44
CALL-CENTER MARKETING / ÇAĞRIMERKEZİ PAZARLAMA                44
CATALOGUE MARKETING / KATALOG PAZARLAMA           45
CAUSE-RELATED MARKETING / DAVA DESTEKLİ PAZARLAMA           45
CELEBRITY MARKETING / ÜNLÜ PAZARLAMA 47
CHAOS MARKETING / KAOS PAZARLAMA...... 47
CHARITY MARKETING / HAYIRSEVER PAZARLAMA           48
CITY MARKETING / ŞEHİR PAZARLAMA.......... 48
CLOSED-LOOP MARKETING / KAPALIHALKA (KAPALIDÖNGÜ) PAZARLAMA          50
CLUB MARKETING / KULÜP PAZARLAMA....... 52
CO-MARKETING / ORTAK PAZARLAMA........... 52
COHORT MARKETING / KOHORT PAZARLAMA 52
COLLABORATIVE MARKETING / ELATMALI PAZARLAMA   54
COLLEGE MARKETING / KOLEJ PAZARLAMA. 54
COLOR MARKETING / RENK PAZARLAMA...... 54
COMMUNICATION-BASED MARKETING / İLETİŞİM TEMELLİ PAZARLAMA            56
COMMUNITY MARKETING / CEMAAT PAZARLAMA            57
COMPETITIVE MARKETING / REKABETÇİ PAZARLAMA      59
CONCENTRATED MARKETING / YOĞUNLAŞTIRILMIŞ (KONSANTRE) PAZARLAMA                 60
CONCURRENCE MARKETING / UYUMLU (EŞZAMANLI) PAZARLAMA  60
CONGRESS MARKETING / KONGRE PAZARLAMA             61
CONQUEST MARKETING / FETİH PAZARLAMA 62
CONSENSUAL MARKETING / RIZALI PAZARLAMA             64
CONSUMER MARKETING / TÜKETİCİ PAZARLAMA            64
CONTAGION MARKETING / BULAŞICI (BULAŞMALI) PAZARLAMA        64
CONTENT MARKETING / İÇERİK PAZARLAMA 64
CONTEXTUAL MARKETING / BAĞLAMSAL PAZARLAMA     66
CONTRA MARKETING / KARŞI PAZARLAMA... 66
CONTRARIAN MARKETING / ZITTINA PAZARLAMA            66
CONTROVERSIAL MARKETING / ZITLAŞIK (ÇEKİŞMELİ) PAZARLAMA 68
CONVERGENCE MARKETING / YAKINSAMA (YAKINSAMALI) PAZARLAMA            68
CONVERSATION MARKETING / KONUŞMALI PAZARLAMA 69
COOPERATIVE MARKETING / KOOPERATİF PAZARLAMA  70
COVERT MARKETING / ÖRTÜK PAZARLAMA.. 70
CREATIVE MARKETING / KREATİF PAZARLAMA 71
CRITICAL MARKETING / ELEŞTİREL PAZARLAMA             71
CRM BASED MARKETING / MİY TEMELLİ PAZARLAMA      71
CROSS MARKETING / ÇAPRAZ PAZARLAMA.. 72
CROWDSOURCING MARKETING / İMECE PAZARLAMA     72
CULT MARKETING / KÜLT PAZARLAMA.......... 73
CULTURAL MARKETING/ KÜLTÜREL PAZARLAMA            73
CURIOSITY MARKETING / MERAK (MERAKLANDIRICI) PAZARLAMA   74
CURRICULUM MARKETING / MÜFREDAT PAZARLAMA     75
CUSTOMER-FOCUSED MARKETING / MÜŞTERİ ODAKLI PAZARLAMA 75
CUSTOMIZED MARKETING / MÜŞTERİYEGÖRELEŞTİRİLMİŞ PAZARLAMA           75
CUSTOMERIZED MARKETING / MÜŞTERİLEŞTİRİLMİŞ PAZARLAMA  75
D.d................................................................. 77
DARK MARKETING / KARANLIK PAZARLAMA.. 77
DATABASED MARKETING / VERİTABANLI PAZARLAMA     78
DATA-DRIVEN MARKETING / VERİ GÜDÜMLÜ PAZARLAMA                79
DE-MARKETING / PAZARLAMAMA.................. 79
DECENT MARKETING / MÜNASEBETLİ (TERBİYELİ) PAZARLAMA        80
DECOY MARKETING / TUZAK PAZARLAMA..... 80
DESIGN MARKETING / TASARIM PAZARLAMA 83
DESTINATION MARKETING / DESTİNASYON PAZARLAMA 85
DETECTIVE MARKETING / DEDEKTİF PAZARLAMA            86
DIALOGUE MARKETING / DİYALOG PAZARLAMA 87
DICHOTOMOUS MARKETING / İKİ UÇLU PAZARLAMA      88
DIGITAL MARKETING / DİJİTAL PAZARLAMA.. 88
DIRECT MARKETING/ DOĞRUDAN PAZARLAMA 89
DIVERSITY MARKETING / ÇEŞİTLİLİK PAZARLAMA           90
DO-IT-YOURSELF MARKETING / KENDİNYAP PAZARLAMA                  90
DOOR-TO-DOOR MARKETING / KAPIDAN KAPIYA PAZARLAMA           91
DOWNSTREAM MARKETING / (AKINTIYÖNÜNDE) TAKTİK PAZARLAMA                 91
DRIP MARKETING / DAMLAMA PAZARLAMA... 91
DRUG MARKETING / İLAÇ PAZARLAMA.......... 93
DUCT-TAPE MARKETING / YAPIŞKAN BANT PAZARLAMA  93
E.e.................................................................. 94
E-MARKETING / E- PAZARLAMA / ELEKTRONİK PAZARLAMA              94
ECOLOGICAL MARKETING / EKOLOJİK PAZARLAMA         95
EDITORIAL MARKETING / EDİTORYAL PAZARLAMA          95
EDUCATIONAL MARKETING / EĞİTİM PAZARLAMASI        96
E-MAIL MARKETING / E-POSTA PAZARLAMA.. 96
EMOTIONAL MARKETING / DUYGUSAL (DOKUNAKLI) PAZARLAMA     97
EMPOWERMENT MARKETING / YETKİLENDİRİLMİŞ PAZARLAMA       99
ENDO MARKETING / İÇ (İÇSEL) PAZARLAMA 100
ENDORSED OFFER MARKETING / KEFİLLİ (CİROLU TEKLİF) PAZARLAMA            100
ENGINEERING MARKETING / MÜHENDİSLİK PAZARLAMASI / PAZARLAMA MÜHENDİSLİĞİ   100
ENLIGHTENED MARKETING / MÜNEVVER (AYDINLANMIŞ) PAZARLAMA               100
ENTERTAINMENT MARKETING / EĞLENCE PAZARLAMA   100
ENTREPRENEURAL MARKETING / GİRİŞİMSEL PAZARLAMA              101
ENVIRONMENTAL MARKETING / ÇEVRECİ PAZARLAMA   102
ETHICAL MARKETING / ETİK PAZARLAMA.... 103
ETHNIC (ETHNO) MARKETING / ETNİK (ETNO) (IRKSAL) PAZARLAMA 104
EVANGELIST MARKETING / EVANJELİST PAZARLAMA      106
EVENT MARKETING / ETKİNLİK PAZARLAMA 106
EXHIBIT MARKETING / FUAR (TEŞHİR) PAZARLAMA         107
EXPEDITIONARY MARKETING / SEFERÎ PAZARLAMA        108
EXPERIENCE-BASED / EXPERIENTIAL / MARKETING /  DENEYİMSEL PAZARLAMA                109
EXPONENTIAL MARKETING / ÜSTEL PAZARLAMA             112
EXTREME MARKETING / UÇ (SINIRLARI ZORLAYAN) PAZARLAMA     113
F.f.................................................................. 113
FACE-TO-FACE MARKETING / YÜZYÜZE PAZARLAMA       113
FACEBOOK MARKETING /  FACEBOOK PAZARLAMA         114
FALLIBILITY MARKETING / BEŞERŞAŞAR PAZARLAMA     116
FAMILY MARKETING / AİLE PAZARLAMA...... 116
FAN MARKETING / TARAFTAR PAZARLAMA. 116
FASHION MARKETING / MODA PAZARLAMA. 117
FEAR MARKETING / KORKU PAZARLAMA..... 118
FEMINIST MARKETING / FEMİNİST PAZARLAMA 119
FINANCIAL MARKETING / FİNANSAL PAZARLAMA             120
FISSION MARKETING / FİZYON PAZARLAMA 121
FOCUSED MARKETING / ODAKLANMIŞ PAZARLAMA         121
FLOCK MARKETING / SÜRÜ PAZARLAMA..... 121
FLORAL MARKETING / FLORAL PAZARLAMA 121
FREE MARKETING / BEDAVA PAZARLAMA... 121
FREQUENCY MARKETING / FREKANS PAZARLAMA          124
FRIENDLY MARKETING / DOSTÇA PAZARLAMA 124
FUSION MARKETING / FÜZYON (KAYNAŞIM) PAZARLAMA                  124
FUZZY MARKETING / BULANIK PAZARLAMA 125
G.g............................................................... 125
GAMES MARKETING / OYUN PAZARLAMA.... 125
GAY MARKETING / GEY PAZARLAMA........... 129
GENERIC MARKETING / JENERİK PAZARLAMA 129
GEO MARKETING / COĞRAFÎ PAZARLAMA... 129
GHETTO MARKETING / GETTO PAZARLAMA 130
GIFT MARKETING / HEDİYE PAZARLAMA..... 130
GLOBAL MARKETING / KÜRESEL PAZARLAMA 132
GLOCAL MARKETING / KÜREYEREL PAZARLAMA             132
GOOGLE MARKETING / GUGIL PAZARLAMA. 132
GOVERNMENTAL MARKETING / KAMUSAL PAZARLAMA   135
GRASSROOTS MARKETING / ESASTAN (ORTADİREK) PAZARLAMA    136
GRAY MARKETING / GRİ PAZARLAMA.......... 136
GREEN MARKETING / YEŞİL PAZARLAMA.... 137
GUERILLA MARKETING / GERİLLA PAZARLAMA 138
H.h................................................................ 141
HAND-TO-HAND MARKETING (H2H) / ELDEN-ELE PAZARLAMA           141
HEALTHCARE MARKETING / SAĞLIK HİZMETLERİNDE PAZARLAMA   141
HERD (FLOCK) (SWARM) MARKETING / SÜRÜ PAZARLAMA                143
HERITAGE MARKETING / MİRAS PAZARLAMA 145
HISPANIC MARKETING  / LATİNO (İSPANYOL) PAZARLAMA                 146
HOLIDAY MARKETING / TATİL PAZARLAMA.. 147
HOLISTIC MARKETING / HOLİSTİK PAZARLAMA 148
HORECA MARKETING / HORECA PAZARLAMA 149
HORIZONTAL MARKETING / YATAY PAZARLAMA 149
HOSPITALITY MARKETING / KONUKSEVER (AĞIRLAMA) PAZARLAMA                  149
HOST/BENEFICIARY MARKETING / SUNUCU/YARARCI PAZARLAMA  150
HOSTILE MARKETING / DÜŞMANCA PAZARLAMA             150
HYPNOTIC MARKETING / HİPNOTİK PAZARLAMA              150
I.i................................................................... 152
IDEA MARKETING / FİKİR PAZARLAMA......... 152
IDEAVIRUS MARKETING / FİKİRVİRÜSÜ PAZARLAMA        154
IDEOLOGY MARKETING / İDEOLOJİ PAZARLAMA............. 154
IMMERSION MARKETING / DALDIRMA PAZARLAMA         154
IMPRESSIONIST MARKETING / EMPRESYONİST (İZLENİMCİ) PAZARLAMA           154
INBOUND MARKETING / GELEN PAZARLAMA 156
IN-CALENDAR MARKETING / TAKVİMDE PAZARLAMA       157
INCIDENTAL MARKETING / ANLIK PAZARLAMA 157
INDECENT MARKETING / MÜNASEBETSİZ (UYGUNSUZ) PAZARLAMA                   157
INDUSTRIAL MARKETING / ENDÜSTRİYEL PAZARLAMA   157
INERTIA MARKETING / ATALET (EYLEMSİZLİK) PAZARLAMA               158
INFLUENTIAL MARKETING / HATIRLI (NÜFUZLU) PAZARLAMA INFLUENCER / HATIRLILAR PAZARLAMA 158
IN-HOUSE MARKETING / BÜNYE İÇİ PAZARLAMA              159
INNOVATIVE MARKETING / INOVATİF (YENİLİKÇİ) PAZARLAMA          159
INSIDE-OUT MARKETING / İÇİDIŞIBİR (TERSYÜZ) PAZARLAMA           159
INSIDER MARKETING / İÇERDENBİRİ PAZARLAMA           160
INSPIRED MARKETING / ESİNLENDİREN / ESİNLENMİŞ PAZARLAMA 160
INSTORE MARKETING / MAĞAZAİÇİ PAZARLAMA              160
INTEGRATED MARKETING / BÜTÜNLEŞİK PAZARLAMA     160
INTERACTIVE MARKETING / ETKİLEŞİMLİ PAZARLAMA     162
INTERNAL MARKETING / İÇE PAZARLAMA... 163
INTERNATIONAL MARKETING / ULUSLARARASI PAZARLAMA             164
INTERNET MARKETING / İNTERNET PAZARLAMA             165
INTERRUPTED (INTERRUPTION) MARKETING / SEKTECİ PAZARLAMA                 167
IN-WOMB MARKETING / ANAKARNINDA PAZARLAMA        167
IRRITATING MARKETING / İRKİLTİCİ (SİNİRLENDİRİCİ) PAZARLAMA  168
J.j.................................................................. 169
JOINT-VENTURES MARKETING / ORTAKGİRİŞİM PAZARLAMA            169
K.k................................................................ 170
KARMIC MARKETING / KARMİK PAZARLAMA 170
KEYWORD MARKETING / ANAHTARKELİME PAZARLAMA  170
KICKSTART MARKETING / MARŞABASAN PAZARLAMA     171
KIDS MARKETING / ÇOCUKLU PAZARLAMA. 171
KNOWLEDGE-BASED MARKETING / BİLGİ TEMELLİ PAZARLAMA       175
L.l.................................................................. 176
LAS VEGAS MARKETING / LAS VEGAS PAZARLAMA          176
LATERAL MARKETING / YANAL PAZARLAMA 178
LEVIATHAN MARKETING / CEBERRUT PAZARLAMA          179
LEAN MARKETING / YALIN PAZARLAMA....... 179
LEISURE MARKETING / SERBEST ZAMAN PAZARLAMA     180
LEVERAGE MARKETING / KALDIRAÇ PAZARLAMA            181
LIFESTYLE MARKETING / YAŞAMTARZI PAZARLAMA        182
LIVE MARKETING / CANLI PAZARLAMA........ 182
LOCAL MARKETING / YEREL PAZARLAMA.... 183
LOCATION BASED MARKETING / YER TEMELLİ PAZARLAMA              183
LONG TAIL MARKETING / UZUNKUYRUK PAZARLAMA      184
LOW-COST MARKETING / DÜŞÜKMALİYET PAZARLAMA   185
LOYALTY MARKETING / SADAKAT PAZARLAMA 185
LUXURY MARKETING / LÜKS PAZARLAMA... 186
M.m.............................................................. 187
MACRO MARKETING / MAKRO PAZARLAMA. 187
MAGICAL MARKETING / SİHİRLİ PAZARLAMA 187
MALE MARKETING / ERKEKLERE PAZARLAMA 188
MASCOT MARKETING / MASKOT (UĞURCAK) PAZARLAMA                 188
MASS MARKETING / KİTLESEL PAZARLAMA 189
MASS MICRO MARKETING / KİTLESEL MİKRO PAZARLAMA               189
MAXI MARKETING / MAKSİ PAZARLAMA....... 189
MEDICAL MARKETING / MEDİKAL PAZARLAMA 189
MEGA MARKETING / MEGA PAZARLAMA...... 190
MEMETIC MARKETING / MEMETİK (MİMETİK) PAZARLAMA                 190
META MARKETING / META PAZARLAMA....... 192
METAPHORIC MARKETING / MECAZÎ PAZARLAMA            193
MICRO MARKETING / MİKRO PAZARLAMA... 195
MIND-ALTERING MARKETING / ZİHİN-DÖNÜŞTÜREN PAZARLAMA    195
MISCHIEVOUS MARKETING / YARAMAZ (HAŞARI) PAZARLAMA          195
MOBILE MARKETING / MOBİL (SEYYAR) PAZARLAMA       197
MOSQUITO MARKETING / SİVRİSİNEK PAZARLAMA          202
MOTIVATIONAL MARKETING / GÜDÜLEYİCİ PAZARLAMA 202
MULTI-CULTURAL MARKETING / ÇOK KÜLTÜRLÜ PAZARLAMA         202
MULTI-LEVEL MARKETING / ÇOK KATMANLI PAZARLAMA 203
MULTILOG MARKETING / ÇOKGÖVDELİ PAZARLAMA       203
MUSEUM MARKETING / MÜZE PAZARLAMASI 204
MUSIC MARKETING / MÜZİK PAZARLAMA.... 205
MUSICAL MARKETING / MÜZİKAL PAZARLAMA 205
MYSTERY MARKETING / GİZEMLİ PAZARLAMA 208
MYSTIC (MYSTICAL) MARKETING / MİSTİK PAZARLAMA   209
N.n............................................................... 212
NANO MARKETING / NANO PAZARLAMA...... 212
NATIONAL MARKETING / ULUSAL PAZARLAMA 213
NEGATIVE MARKETING / NEGATİF (OLUMSUZ) PAZARLAMA              213
NETWORK MARKETING / ŞEBEKE PAZARLAMA 213
NEURO MARKETING / NÖRO (BEYİNBİLİM) PAZARLAMA   214
NEW-MEDIA MARKETING / YENİ MEDYA PAZARLAMA       217
NGO MARKETING / STK PAZARLAMA (SİVİL TOPLUM KURULUŞLARINDA PAZARLAMA)        217
NICHE MARKETING / NİŞ PAZARLAMA......... 218
NON-PROFIT MARKETING / KÂR AMAÇSIZ PAZARLAMA    219
NOSTALGIC MARKETING / NOSTALJİK PAZARLAMA          220
NUCLEAR MARKETING / NÜKLEER PAZARLAMA 220
NURTURE MARKETING / YETİŞTİRME PAZARLAMA          220
O.o............................................................... 221
OBESITY MARKETING / OBEZİTE PAZARLAMA 221
OCCASION MARKETING / VESİLE PAZARLAMA 222
ODOR MARKETING / KOKU PAZARLAMA...... 223
OLFACTORY MARKETING / KOKLAMALI PAZARLAMA        226
OMNI MARKETING / OMNİ PAZARLAMA........ 227
ONE-ON-ONE MARKETING / BİRER BİRER PAZARLAMA    228
ONE-TO-ONE MARKETING / BİREBİR PAZARLAMA            228
ON-LINE MARKETING / ÇEVRİMİÇİ PAZARLAMA 230
OPEN-SOURCE MARKETING / AÇIK KAYNAK PAZARLAMA                  231
OPEN MARKETING / AÇIK PAZARLAMA........ 231
OPPORTUNITY MARKETING / FIRSAT PAZARLAMA           231
OPT-IN MARKETING / KATILMALI PAZARLAMA 232
OPT-OUT MARKETING / KATILMAMALI (DIŞLAMALI) PAZARLAMA       233
ORGANIC MARKETING / ORGANİK PAZARLAMA 233
ORGANIZATIONS / ORGANIZATIONAL MARKETING / ÖRGÜTLER / ÖRGÜTSEL PAZARLAMA  233
OUTBOUND MARKETING / GİDEN PAZARLAMA 233
P.p................................................................ 233
P2P MARKETING / P2P PAZARLAMA............. 233
PARTICIPATION MARKETING / KATILIM PAZARLAMA        234
PASSION MARKETING / TUTKU PAZARLAMA 235
PATRIOTIC MARKETING / VATANPERVER (YURTSEVER) PAZARLAMA                 235
PAY-AS-YOU-WISH MARKETING / DİLEDİĞİNCE-ÖDE PAZARLAMA     236
PEER-TO-PEER MARKETING / EŞTENEŞE PAZARLAMA    238
PENETRATION MARKETING / PENETRASYON PAZARLAMA                238
PERFORMANCE MARKETING / PERFORMANS PAZARLAMA                238
PERIPHERAL MARKETING / PERİFERİK PAZARLAMA        239
PERMISSION MARKETING / İZİNLİ PAZARLAMA 239
PERSONAL MARKETING / ŞAHSÎ (KİŞİSEL) PAZARLAMA   240
PERSONALIZED MARKETING / KİŞİSELLEŞTİRİLMİŞ PAZARLAMA      241
PET MARKETING / EVHAYVANI PAZARLAMA 241
PHYGITAL MARKETING / FİJİTAL PAZARLAMA 242
PILOT MARKETING / PİLOT PAZARLAMA...... 242
PINK MARKETING / PEMBE PAZARLAMA...... 242
POP-UP MARKETING /.................................. 247
POLITICAL MARKETING / SİYASAL PAZARLAMA 247
POSTMODERN MARKETING / POSTMODERN PAZARLAMA                 250
POWER MARKETING / GÜÇ PAZARLAMA..... 253
PRECISION MARKETING / HASSAS (KESİNLİK) PAZARLAMA               254
PRIVILEGE MARKETING / AYRICALIK PAZARLAMA            255
PROACTIVE MARKETING / PROAKTİF PAZARLAMA           255
PROFIT-BASED MARKETING / KÂR TEMELLİ PAZARLAMA 255
PROJECT MARKETING / PROJE PAZARLAMA 255
PROPAGATION MARKETING / PROPAGASYON PAZARLAMA               256
PROVOCATIVE MARKETING / KIŞKIRTICI PAZARLAMA      256
PROXIMITY MARKETING / BİTİŞİKLİK PAZARLAMA            256
PSYCHOLOGICAL MARKETING / PSİKOLOJİK PAZARLAMA                 257
PUBLICITY MARKETING / PABLİSİTE (TANITIMSAL) PAZARLAMA        258
PUBLIC SERVICES MARKETING / KAMU HİZMETLERİ PAZARLAMASI 258
PULL MARKETING / ÇEKME PAZARLAMA..... 259
PUNK MARKETING / PUNK PAZARLAMA....... 259
PUSH MARKETING / İTME PAZARLAMA........ 260
Q.q............................................................... 260
QUANTUM MARKETING / KUANTUM PAZARLAMA             260
R.r................................................................. 260
RACIAL MARKETING / IRKSAL PAZARLAMA.. 260
RADICAL MARKETING / RADİKAL PAZARLAMA 261
RE-MARKETING / YENİDEN PAZARLAMA...... 262
REACTIVE MARKETING / TEPKİSEL PAZARLAMA............. 263
REAL ESTATE MARKETING / GAYRİMENKUL PAZARLAMA                  263
REAL-TIME MARKETING / GERÇEK ZAMANLI PAZARLAMA                  263
REALITY MARKETING / GERÇEKLİK PAZARLAMA              264
RECIPROCAL MARKETING / KARŞILIKLI PAZARLAMA (ALGÜLÜM VERGÜLÜM PAZARLAMA) 265
RECIPROCITY MARKETING / KARŞILIKLILIK PAZARLAMA 265
RECOMMENDATION MARKETING / TAVSİYELİ PAZARLAMA                265
REFERRAL MARKETING / REFERANSLI PAZARLAMA        266
REGIONAL MARKETING / BÖLGESEL PAZARLAMA            266
RELATIONSHIP MARKETING / İLİŞKİLİLİK PAZARLAMA     267
RELEVANCE MARKETING / İLİNTİLİ PAZARLAMA 268
RELIGIOUS MARKETING / DİNÎ PAZARLAMA. 269
REPRO MARKETING / KOPYA PAZARLAMA.. 272
RESOURCE-BASED MARKETING / KAYNAK TABANLI PAZARLAMA      272
RESTAURANT MARKETING / RESTORAN PAZARLAMA      273
RETENTION MARKETING / ALIKONUM PAZARLAMA          277
RETRO MARKETING / YENİLEME PAZARLAMA 278
REVERSE MARKETING / TERSİNE PAZARLAMA 280
REVERSE PSYCHOLOGY MARKETING / TERSİNE PSİKOLOJİ PAZARLAMA           280
REVOLUTIONARY MARKETING / DEVRİMCİ PAZARLAMA  281
ROBIN HOOD MARKETING / ROBİN HOOD PAZARLAMA   281
RSS MARKETING / RSS PAZARLAMA............ 282
S.s................................................................. 283
SAMPLE MARKETING / NÜMUNE (ÖRNEK) (MOSTRA) DENEMELİK PAZARLAMA  283
SCARCITY MARKETING / KITLIK PAZARLAMA 283
SCENT MARKETING / ESANS (ESANSLI) PAZARLAMA       283
SCIENTIFIC MARKETING / BİLİMSEL PAZARLAMA             284
SEARCH ENGINE MARKETING / ARAMA MOTORU PAZARLAMA          284
SEASONAL MARKETING / MEVSİMLİK PAZARLAMA           285
SEGMENTED MARKETING / BÖLÜMLENDİRİLMİŞ PAZARLAMA          285
SEGMENT-OF-ONE MARKETING / TEK BİRİMLİ SEGMENT PAZARLAMA                286
SELFIE MARKETING / ÖZÇEKİM PAZARLAMA 286
SEMIOTIC MARKETING / SEMİYOTİK (GÖSTERGEBİLİM) PAZARLAMA                  287
SENSE-OF-MISSION MARKETING / ADANMIŞLIK PAZARLAMA            287
SENSORY MARKETING / DUYUSAL PAZARLAMA 288
SERVICES MARKETING / HİZMETLER PAZARLAMA           291
SEX (SEXUAL) MARKETING / SEKSÎ PAZARLAMA............. 292
SHAMELESS MARKETING / ARSIZ (YÜZSÜZ) PAZARLAMA                  296
SHOPPER MARKETING / ALIŞVERİŞÇİ PAZARLAMA          296
SHOTGUN MARKETING / AVTÜFEĞİ PAZARLAMA              298
SIMPLICITY MARKETING / SADE PAZARLAMA 298
SKIMMING MARKETING / KAYMAKLAMA PAZARLAMA       299
SLIDESHARE MARKETING / SUNULARLA PAZARLAMA     299
SLIPSTREAM MARKETING / RÜZGÂRINDA PAZARLAMA   300
SLOW MARKETING / YAVAŞ PAZARLAMA.... 301
SMALL BUSINESS MARKETING / KOBİ PAZARLAMA          302
SMART MARKETING / AÇIKGÖZ PAZARLAMA 302
SMS MARKETING / SMS (ESEMES) PAZARLAMA 302
SO WHAT? MARKETING / EEE, NO’LMUŞ PAZARLAMA      303
SOCIAL MARKETING / SOSYAL PAZARLAMA 304
SOCIAL MEDIA MARKETING / SOSYAL MEDYA PAZARLAMA               306
SOCIAL NORMS MARKETING / SOSYAL NORMLAR PAZARLAMA        307
SOLOMO MARKETING / SOLOMO PAZARLAMA 308
SOMATIC MARKETING / SOMATİK PAZARLAMA 308
SONIC MARKETING / SONİK PAZARLAMA.... 310
SPECIAL-EVENTS MARKETING / ÖZEL OLAYLAR PAZARLAMA            312
SPORTS MARKETING / SPOR PAZARLAMA.. 312
SPRITUAL MARKETING / MORAL (RUHANÎ) PAZARLAMA  314
STATUS-BASED MARKETING / STATÜ TEMELLİ PAZARLAMA              314
STEALTH MARKETING / ÖRTÜLÜ PAZARLAMA 315
STAKEHOLDER MARKETING / ÇIKARDAŞ PAZARLAMA / PAYDAŞ PAZARLAMA    316
STORY MARKETING / HİKÂYE PAZARLAMA.. 317
STRATEGIC MARKETING / STRATEJİK PAZARLAMA          320
STREET MARKETING / SOKAK PAZARLAMA. 321
SUBSCRIPTION MARKETING / ABONELİ PAZARLAMA        321
SUBLIMINAL MARKETING / EŞİKALTI PAZARLAMA            322
SUSTAINABLE MARKETING / SÜRDÜRÜLEBİLİR PAZARLAMA            325
SWARM MARKETING / SÜRÜ PAZARLAMA... 325
SYMBIOTIC MARKETING / SEMBİYOTİK PAZARLAMA / ORTAKYAŞAM PAZARLAMA                325
SYMPHONIC MARKETING / SENFONİK PAZARLAMA          326
SYNCHRONIZED MARKETING / SENKRONİZE PAZARLAMA                 326
TAILORED MARKETING / TERZİ İŞİ (CUK OTURAN) PAZARLAMA        326
TARGET MARKETING / HEDEF PAZARLAMA. 326
TASTE MARKETING / DAMAKTAN PAZARLAMA 327
TECHNOLOGY-ENABLED MARKETING / TEKNO-PAZARLAMA              328
TEEN MARKETING / DELİKANKIZLIK PAZARLAMA              331
TELE MARKETING / TELE (UZAK) PAZARLAMA 331
TEST MARKETING / TEST PAZARLAMA........ 332
THEATRAL MARKETING / TİYATRAL PAZARLAMA              332
THEMATIC MARKETING / TEMATİK (KONUSAL) PAZARLAMA               332
TOUCH MARKETING / TUŞE (DOKUNSAL) PAZARLAMA     333
TRADE MARKETING / TİCARî PAZARLAMA... 335
TRADE-SHOW MARKETING / TİCARî FUAR PAZARLAMA   335
TRADITIONAL MARKETING / GELENEKSEL PAZARLAMA   335
TRANSIT MARKETING / TRANSİT PAZARLAMA 336
TRANSACTION(AL) MARKETING / İŞLEM(SEL) PAZARLAMA                336
TRANSFORMATIONAL MARKETING / DÖNÜŞTÜRÜCÜ PAZARLAMA   336
TRANSFUSION MARKETING / KAN NAKLİ (AKTARIM) PAZARLAMA      337
TRANSPARENT MARKETING / İÇİNİGÖSTEREN PAZARLAMA              337
TREND MARKETING / TREND (AKIM) PAZARLAMA            339
TRENDSETTER MARKETING / MODABAŞLATICI PAZARLAMA              340
TRIBAL MARKETING / KABİLESEL PAZARLAMA 340
TURBO MARKETING / TÜRBO PAZARLAMA.. 341
TWITTER MARKETING / CIVILTILI PAZARLAMA 341
U.u................................................................ 343
U-MARKETING / U-PAZARLAMA.................... 343
UMBRELLA MARKETING / ŞEMSİYE PAZARLAMA............. 344
UNDERCOVER MARKETING / HAFİYELİ PAZARLAMA        344
UNDER-THE-RADAR MARKETING / RADARALTI PAZARLAMA              345
UNMARKETING / PAZARLAMASIZ PAZARLAMA 345
UN-WHATEVER MARKETING / NEDEĞİL PAZARLAMA       347
UP-SALE MARKETING / UP-SALE PAZARLAMA 347
UPSTREAM MARKETING / AKINTIYA KARŞI (STRATEJİK) PAZARLAMA                  347
URBAN(AL) MARKETING / ŞEHİR(SEL) PAZARLAMA          347
USEFUL (UTILITY) MARKETING / YARARLI PAZARLAMA    348
V.v................................................................ 349
VACATION MARKETING / TATİL PAZARLAMA 349
VALUE MARKETING / DEĞER PAZARLAMA... 349
VALUE-ADDED MARKETING / KATMA-DEĞERLİ PAZARLAMA              349
VALUE- BASED MARKETING / DEĞER-TEMELLİ PAZARLAMA              350
VALUE-DRIVEN MARKETING / DEĞERGÜDÜMLÜ PAZARLAMA           350
VERTICAL MARKETING / DİKEY PAZARLAMA 351
VIDEO PORTAL MARKETING / VİDEO PORTAL PAZARLAMA                352
VIRAL MARKETING / VİRAL PAZARLAMA...... 352
VIRTUAL MARKETING / SANAL PAZARLAMA 354
VISUAL MARKETING / GÖRSEL PAZARLAMA 354
W.w............................................................. 355
WARKETING / SAVAŞLAMA (SAVAŞKAN PAZARLAMA)      355
WEB MARKETING / WEB PAZARLAMA.......... 357
WEATHER-BASED MARKETING / HAVAYA BAĞLI PAZARLAMA            358
WEDDING MARKETING / DÜĞÜN PAZARLAMA 359
WHY MARKETING / NE İÇİN PAZARLAMA..... 360
WIDGET MARKETING / EKLENTİ PAZARLAMA 360
WIKI MARKETING / VİKİ PAZARLAMA............ 361
WIRELESS MARKETING / KABLOSUZ PAZARLAMA            361
WORD-OF-MOUSE MARKETING / FAREDENFAREYE PAZARLAMA      362
WORD-OF-MOUTH MARKETING / AĞIZDANAĞZA PAZARLAMA (WOMM)               362
Y.y................................................................ 365
YELLOW MARKETING / SARI PAZARLAMA.... 365
YOUTH MARKETING / GENÇ (GENÇLİK) PAZARLAMA        366
YOUTUBE MARKETING / YOUTUBE PAZARLAMA 367
Z.z................................................................. 368
ZERO-BASED MARKETING / SIFIR TABANLI PAZARLAMA  368
ZMOT MARKETING / SIFIR ANINDA PAZARLAMA 368
ZIP CODE MARKETING / ALAN KODLU PAZARLAMA          370
2.5.3............................................................. 370
2.0 MARKETING (MARKETING 2.0) / PAZARLAMA İKİSIFIR 370
3.0 MARKETING (MARKETING 3.0) / PAZARLAMA ÜÇSIFIR                 372
4.0 MARKETING (MARKETING 4.0) / PAZARLAMA DÖRTSIFIR             372
50+ MARKETING / 50+ (ELLİÜSTÜ) PAZARLAMA 372
360° MARKETING / 360 DERECE PAZARLAMA 373