Bir Ambush Marketing girişimi...
2012 Londra Olimpiyadlarını fırsat bilen bir firmanın işleri....
PADDY POWER
With its reputation for controversial advertising it was only a matter of time before Irish bookmaker Paddy Power, not an official Olympic sponsor, crossed swords with LOCOG (the London Organising Committee of the Olympic and Paralympic Games)--which it did just days before the Games’ opening.
By sponsoring an egg and spoon race to take place in the Burgundy, France town of London on August 1, Paddy Power claims in its current poster campaign to be:
"Official sponsor of the largest athletics event in London this year! (Ahem, London France that is)."
LOCOG’s response--to instruct outdoor company JCDecaux to remove the campaign from high profile sites--prompted the bookmaker to instruct its lawyers. However on July 25, LOCOG backed down.
"Official sponsor of the largest athletics event in London this year! (Ahem, London France that is)."
LOCOG’s response--to instruct outdoor company JCDecaux to remove the campaign from high profile sites--prompted the bookmaker to instruct its lawyers. However on July 25, LOCOG backed down.
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