Pazarlama Bi' Tanedir - Bir Pazarlamalar Ansiklopedisi'nin
yenilenmiş, genişletilmiş versiyonunda kapsanan PAZARLAMALAR listesi
02.02.2020 tarihi itibariyle şöyle:
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A.a................................................................... 1
ACCOUNT-BASED MARKETING / MÜŞTERİ BAZLI PAZARLAMA 1
ACCOUNTABLE MARKETING / HESAP
VEREBİLİR PAZARLAMA 1
ACQUISITION MARKETING / KAZANMA (EDİNTİ) PAZARLAMA 1
ACTIVE MARKETING / AKTİF PAZARLAMA........ 1
ADVOCACY MARKETING / AVUKATLI PAZARLAMA 2
AESTHETICS MARKETING / ESTETİK PAZARLAMA 3
AFFILIATE MARKETING / BAĞLI (KATILMALI) PAZARLAMA 5
AFFINITY MARKETING / HISIMLIK PAZARLAMA 6
AFFLUENT MARKETING / AFİLİ
PAZARLAMA.... 7
AFTER MARKETING / ARDIL PAZARLAMA......... 7
AGELESS MARKETING / YAŞLANMAYAN PAZARLAMA 8
AGILE MARKETING / ÇEVİK PAZARLAMA.......... 9
AGGRESSIVE MARKETING / SALDIRGAN PAZARLAMA 10
AGRO MARKETING / TARIMSAL PAZARLAMA. 11
A LA TURCA MARKETING / ALATURKA
PAZARLAMA 11
AMBIENT MARKETING / AMBİYANS PAZARLAMA 12
AMBUSH MARKETING / SİNSİ (PUSULU) PAZARLAMA 13
ANACOLUTHON MARKETING / DEVRİK
PAZARLAMA 15
ANIMOSITY MARKETING / HASIMLIK
PAZARLAMA 16
HOSTILITY MARKETING / DÜŞMANLIK
PAZARLAMA 16
ANTIMARKETER MARKETING / ANTİPAZARLAMACI PAZARLAMA 16
APPLICATION MARKETING / APLİKASYON
PAZARLAMA 17
ARBITRAGE MARKETING / ARBİTRAJ PAZARLAMA 18
AROMATIC MARKETING / AROMATİK (KOKULU) PAZARLAMA 19
ARTS MARKETING / SANAT PAZARLAMA....... 20
ARTICLE MARKETING / MAKALE PAZARLAMA 20
ARTISTIC MARKETING / SANATSAL PAZARLAMA............. 21
ASYMMETRIC MARKETING / ASİMETRİK PAZARLAMA 22
ATTRACTION MARKETING / CAZİBE
PAZARLAMA 23
AUTHENTIC MARKETING / OTANTİK /
HAKİKİ PAZARLAMA 23
AUTHENTICITY MARKETING........................... 23
AVATAR-BASED MARKETING / AVATAR TEMELLİ PAZARLAMA 23
AWARD-BASED MARKETING / ÖDÜLLERLE
PAZARLAMA 25
B.b.................................................................. 26
B-to-B (B2B) MARKETING / FİRMADAN FİRMAYA PAZARLAMA 26
BARTER MARKETING / TAKAS PAZARLAMA... 27
BEHAVIORAL MARKETING / DAVRANIŞSAL PAZARLAMA 28
BELOW-THE-LINE MARKETING / ÇİZGİALTI PAZARLAMA 28
BETA MARKETING / BETA PAZARLAMA.......... 28
BLACK MARKETING / KARA PAZARLAMA....... 30
BLACK MARKETING / SİYAHÎ PAZARLAMA...... 30
BLACK SWAN MARKETING / SİYAH KUĞU PAZARLAMA 30
BLIND MARKETING / GÖZÜBAĞLI PAZARLAMA 32
BLIP MARKETING / BLİP PAZARLAMA............. 33
BLOG MARKETING / BLOG PAZARLAMA......... 34
BLUE-OCEAN MARKETING / MAVİ-OKYANUS PAZARLAMA 36
BLUETOOTH MARKETING / MAVİDİŞ PAZARLAMA 36
BOOK MARKETING / KİTAP PAZARLAMA........ 37
BOTTOM-UP MARKETING / TABANDAN TEPEYE PAZARLAMA 39
BOYCOTT MARKETING / BOYKOT PAZARLAMA 39
BRAND MARKETING / MARKA PAZARLAMA.... 41
BROWN MARKETING / KAHVERENGİ PAZARLAMA 42
BUZZ MARKETING / VIZILTILI PAZARLAMA..... 42
C.c.................................................................. 44
CALL-CENTER MARKETING / ÇAĞRIMERKEZİ PAZARLAMA 44
CATALOGUE MARKETING / KATALOG PAZARLAMA 45
CAUSE-RELATED MARKETING / DAVA DESTEKLİ PAZARLAMA 45
CELEBRITY MARKETING / ÜNLÜ PAZARLAMA 47
CHAOS MARKETING / KAOS PAZARLAMA...... 47
CHARITY MARKETING / HAYIRSEVER PAZARLAMA 48
CITY MARKETING / ŞEHİR PAZARLAMA.......... 48
CLOSED-LOOP MARKETING / KAPALIHALKA (KAPALIDÖNGÜ)
PAZARLAMA 50
CLUB MARKETING / KULÜP PAZARLAMA....... 52
CO-MARKETING / ORTAK PAZARLAMA........... 52
COHORT MARKETING / KOHORT PAZARLAMA 52
COLLABORATIVE MARKETING / ELATMALI PAZARLAMA 54
COLLEGE MARKETING / KOLEJ PAZARLAMA. 54
COLOR MARKETING / RENK PAZARLAMA...... 54
COMMUNICATION-BASED MARKETING / İLETİŞİM TEMELLİ
PAZARLAMA 56
COMMUNITY MARKETING / CEMAAT PAZARLAMA 57
COMPETITIVE MARKETING / REKABETÇİ PAZARLAMA 59
CONCENTRATED MARKETING / YOĞUNLAŞTIRILMIŞ (KONSANTRE)
PAZARLAMA 60
CONCURRENCE MARKETING / UYUMLU (EŞZAMANLI) PAZARLAMA 60
CONGRESS MARKETING / KONGRE PAZARLAMA 61
CONQUEST MARKETING / FETİH PAZARLAMA 62
CONSENSUAL MARKETING / RIZALI PAZARLAMA 64
CONSUMER MARKETING / TÜKETİCİ PAZARLAMA 64
CONTAGION MARKETING / BULAŞICI (BULAŞMALI) PAZARLAMA 64
CONTENT MARKETING / İÇERİK
PAZARLAMA 64
CONTEXTUAL MARKETING / BAĞLAMSAL PAZARLAMA 66
CONTRA MARKETING / KARŞI PAZARLAMA... 66
CONTRARIAN MARKETING / ZITTINA PAZARLAMA 66
CONTROVERSIAL MARKETING / ZITLAŞIK (ÇEKİŞMELİ) PAZARLAMA 68
CONVERGENCE MARKETING / YAKINSAMA (YAKINSAMALI)
PAZARLAMA 68
CONVERSATION MARKETING / KONUŞMALI PAZARLAMA 69
COOPERATIVE MARKETING / KOOPERATİF PAZARLAMA 70
COVERT MARKETING / ÖRTÜK PAZARLAMA.. 70
CREATIVE MARKETING / KREATİF
PAZARLAMA 71
CRITICAL MARKETING / ELEŞTİREL PAZARLAMA 71
CRM BASED MARKETING / MİY TEMELLİ PAZARLAMA 71
CROSS MARKETING / ÇAPRAZ PAZARLAMA.. 72
CROWDSOURCING MARKETING / İMECE
PAZARLAMA 72
CULT MARKETING / KÜLT PAZARLAMA.......... 73
CULTURAL MARKETING/ KÜLTÜREL PAZARLAMA 73
CURIOSITY MARKETING / MERAK (MERAKLANDIRICI) PAZARLAMA 74
CURRICULUM MARKETING / MÜFREDAT PAZARLAMA 75
CUSTOMER-FOCUSED MARKETING / MÜŞTERİ ODAKLI PAZARLAMA 75
CUSTOMIZED MARKETING / MÜŞTERİYEGÖRELEŞTİRİLMİŞ
PAZARLAMA 75
CUSTOMERIZED MARKETING / MÜŞTERİLEŞTİRİLMİŞ PAZARLAMA 75
D.d................................................................. 77
DARK MARKETING / KARANLIK PAZARLAMA.. 77
DATABASED MARKETING / VERİTABANLI PAZARLAMA 78
DATA-DRIVEN MARKETING / VERİ
GÜDÜMLÜ PAZARLAMA 79
DE-MARKETING / PAZARLAMAMA.................. 79
DECENT MARKETING / MÜNASEBETLİ (TERBİYELİ) PAZARLAMA 80
DECOY MARKETING / TUZAK PAZARLAMA..... 80
DESIGN MARKETING / TASARIM PAZARLAMA 83
DESTINATION MARKETING / DESTİNASYON PAZARLAMA 85
DETECTIVE MARKETING / DEDEKTİF PAZARLAMA 86
DIALOGUE MARKETING / DİYALOG PAZARLAMA 87
DICHOTOMOUS MARKETING / İKİ UÇLU PAZARLAMA 88
DIGITAL MARKETING / DİJİTAL PAZARLAMA.. 88
DIRECT MARKETING/ DOĞRUDAN PAZARLAMA 89
DIVERSITY MARKETING / ÇEŞİTLİLİK PAZARLAMA 90
DO-IT-YOURSELF MARKETING / KENDİNYAP PAZARLAMA 90
DOOR-TO-DOOR MARKETING / KAPIDAN KAPIYA PAZARLAMA 91
DOWNSTREAM MARKETING / (AKINTIYÖNÜNDE) TAKTİK PAZARLAMA 91
DRIP MARKETING / DAMLAMA PAZARLAMA... 91
DRUG MARKETING / İLAÇ PAZARLAMA.......... 93
DUCT-TAPE MARKETING / YAPIŞKAN BANT PAZARLAMA 93
E.e.................................................................. 94
E-MARKETING / E- PAZARLAMA / ELEKTRONİK PAZARLAMA 94
ECOLOGICAL MARKETING / EKOLOJİK PAZARLAMA 95
EDITORIAL MARKETING / EDİTORYAL PAZARLAMA 95
EDUCATIONAL MARKETING / EĞİTİM
PAZARLAMASI 96
E-MAIL MARKETING / E-POSTA PAZARLAMA.. 96
EMOTIONAL MARKETING / DUYGUSAL (DOKUNAKLI) PAZARLAMA 97
EMPOWERMENT MARKETING /
YETKİLENDİRİLMİŞ PAZARLAMA 99
ENDO MARKETING / İÇ (İÇSEL) PAZARLAMA 100
ENDORSED OFFER MARKETING / KEFİLLİ (CİROLU TEKLİF)
PAZARLAMA 100
ENGINEERING MARKETING / MÜHENDİSLİK PAZARLAMASI /
PAZARLAMA MÜHENDİSLİĞİ 100
ENLIGHTENED MARKETING / MÜNEVVER (AYDINLANMIŞ) PAZARLAMA 100
ENTERTAINMENT MARKETING / EĞLENCE PAZARLAMA 100
ENTREPRENEURAL MARKETING / GİRİŞİMSEL PAZARLAMA 101
ENVIRONMENTAL MARKETING / ÇEVRECİ PAZARLAMA 102
ETHICAL MARKETING / ETİK PAZARLAMA.... 103
ETHNIC (ETHNO) MARKETING / ETNİK (ETNO) (IRKSAL)
PAZARLAMA 104
EVANGELIST MARKETING / EVANJELİST PAZARLAMA 106
EVENT MARKETING / ETKİNLİK PAZARLAMA 106
EXHIBIT MARKETING / FUAR (TEŞHİR) PAZARLAMA 107
EXPEDITIONARY MARKETING / SEFERÎ PAZARLAMA 108
EXPERIENCE-BASED / EXPERIENTIAL / MARKETING / DENEYİMSEL PAZARLAMA 109
EXPONENTIAL MARKETING / ÜSTEL
PAZARLAMA 112
EXTREME MARKETING / UÇ (SINIRLARI ZORLAYAN) PAZARLAMA 113
F.f.................................................................. 113
FACE-TO-FACE MARKETING / YÜZYÜZE PAZARLAMA 113
FACEBOOK MARKETING /
FACEBOOK PAZARLAMA 114
FALLIBILITY MARKETING / BEŞERŞAŞAR PAZARLAMA 116
FAMILY MARKETING / AİLE PAZARLAMA...... 116
FAN MARKETING / TARAFTAR PAZARLAMA. 116
FASHION MARKETING / MODA PAZARLAMA. 117
FEAR MARKETING / KORKU PAZARLAMA..... 118
FEMINIST MARKETING / FEMİNİST
PAZARLAMA 119
FINANCIAL MARKETING / FİNANSAL PAZARLAMA 120
FISSION MARKETING / FİZYON PAZARLAMA 121
FOCUSED MARKETING / ODAKLANMIŞ PAZARLAMA 121
FLOCK MARKETING / SÜRÜ PAZARLAMA..... 121
FLORAL MARKETING / FLORAL PAZARLAMA 121
FREE MARKETING / BEDAVA PAZARLAMA... 121
FREQUENCY MARKETING / FREKANS PAZARLAMA 124
FRIENDLY MARKETING / DOSTÇA PAZARLAMA 124
FUSION MARKETING / FÜZYON (KAYNAŞIM) PAZARLAMA 124
FUZZY MARKETING / BULANIK PAZARLAMA 125
G.g............................................................... 125
GAMES MARKETING / OYUN PAZARLAMA.... 125
GAY MARKETING / GEY PAZARLAMA........... 129
GENERIC MARKETING / JENERİK PAZARLAMA 129
GEO MARKETING / COĞRAFÎ PAZARLAMA... 129
GHETTO MARKETING / GETTO PAZARLAMA 130
GIFT MARKETING / HEDİYE PAZARLAMA..... 130
GLOBAL MARKETING / KÜRESEL PAZARLAMA 132
GLOCAL MARKETING / KÜREYEREL PAZARLAMA 132
GOOGLE MARKETING / GUGIL PAZARLAMA. 132
GOVERNMENTAL MARKETING / KAMUSAL PAZARLAMA 135
GRASSROOTS MARKETING / ESASTAN (ORTADİREK) PAZARLAMA 136
GRAY MARKETING / GRİ PAZARLAMA.......... 136
GREEN MARKETING / YEŞİL PAZARLAMA.... 137
GUERILLA MARKETING / GERİLLA PAZARLAMA 138
H.h................................................................ 141
HAND-TO-HAND MARKETING (H2H) /
ELDEN-ELE PAZARLAMA 141
HEALTHCARE MARKETING / SAĞLIK HİZMETLERİNDE PAZARLAMA 141
HERD (FLOCK) (SWARM) MARKETING /
SÜRÜ PAZARLAMA 143
HERITAGE MARKETING / MİRAS PAZARLAMA 145
HISPANIC MARKETING
/ LATİNO (İSPANYOL) PAZARLAMA 146
HOLIDAY MARKETING / TATİL PAZARLAMA.. 147
HOLISTIC MARKETING / HOLİSTİK PAZARLAMA 148
HORECA MARKETING / HORECA PAZARLAMA 149
HORIZONTAL MARKETING / YATAY PAZARLAMA 149
HOSPITALITY MARKETING / KONUKSEVER (AĞIRLAMA) PAZARLAMA 149
HOST/BENEFICIARY MARKETING / SUNUCU/YARARCI PAZARLAMA 150
HOSTILE MARKETING / DÜŞMANCA PAZARLAMA 150
HYPNOTIC MARKETING / HİPNOTİK PAZARLAMA 150
I.i................................................................... 152
IDEA MARKETING / FİKİR PAZARLAMA......... 152
IDEAVIRUS MARKETING / FİKİRVİRÜSÜ PAZARLAMA 154
IDEOLOGY MARKETING / İDEOLOJİ PAZARLAMA............. 154
IMMERSION MARKETING / DALDIRMA PAZARLAMA 154
IMPRESSIONIST MARKETING / EMPRESYONİST (İZLENİMCİ)
PAZARLAMA 154
INBOUND MARKETING / GELEN PAZARLAMA 156
IN-CALENDAR MARKETING / TAKVİMDE PAZARLAMA 157
INCIDENTAL MARKETING / ANLIK PAZARLAMA 157
INDECENT MARKETING / MÜNASEBETSİZ (UYGUNSUZ) PAZARLAMA 157
INDUSTRIAL MARKETING / ENDÜSTRİYEL PAZARLAMA 157
INERTIA MARKETING / ATALET (EYLEMSİZLİK) PAZARLAMA 158
INFLUENTIAL MARKETING / HATIRLI (NÜFUZLU) PAZARLAMA
INFLUENCER / HATIRLILAR PAZARLAMA 158
IN-HOUSE MARKETING / BÜNYE İÇİ
PAZARLAMA 159
INNOVATIVE MARKETING / INOVATİF (YENİLİKÇİ) PAZARLAMA 159
INSIDE-OUT MARKETING / İÇİDIŞIBİR (TERSYÜZ) PAZARLAMA 159
INSIDER MARKETING / İÇERDENBİRİ PAZARLAMA 160
INSPIRED MARKETING / ESİNLENDİREN / ESİNLENMİŞ PAZARLAMA 160
INSTORE MARKETING / MAĞAZAİÇİ PAZARLAMA 160
INTEGRATED MARKETING / BÜTÜNLEŞİK PAZARLAMA 160
INTERACTIVE MARKETING / ETKİLEŞİMLİ PAZARLAMA 162
INTERNAL MARKETING / İÇE PAZARLAMA... 163
INTERNATIONAL MARKETING / ULUSLARARASI PAZARLAMA 164
INTERNET MARKETING / İNTERNET PAZARLAMA 165
INTERRUPTED (INTERRUPTION) MARKETING / SEKTECİ PAZARLAMA 167
IN-WOMB MARKETING / ANAKARNINDA
PAZARLAMA 167
IRRITATING MARKETING / İRKİLTİCİ (SİNİRLENDİRİCİ)
PAZARLAMA 168
J.j.................................................................. 169
JOINT-VENTURES MARKETING / ORTAKGİRİŞİM PAZARLAMA 169
K.k................................................................ 170
KARMIC MARKETING / KARMİK PAZARLAMA 170
KEYWORD MARKETING / ANAHTARKELİME PAZARLAMA 170
KICKSTART MARKETING / MARŞABASAN PAZARLAMA 171
KIDS MARKETING / ÇOCUKLU PAZARLAMA. 171
KNOWLEDGE-BASED MARKETING / BİLGİ TEMELLİ PAZARLAMA 175
L.l.................................................................. 176
LAS VEGAS MARKETING / LAS VEGAS PAZARLAMA 176
LATERAL MARKETING / YANAL PAZARLAMA 178
LEVIATHAN MARKETING / CEBERRUT
PAZARLAMA 179
LEAN MARKETING / YALIN PAZARLAMA....... 179
LEISURE MARKETING / SERBEST ZAMAN PAZARLAMA 180
LEVERAGE MARKETING / KALDIRAÇ PAZARLAMA 181
LIFESTYLE MARKETING / YAŞAMTARZI PAZARLAMA 182
LIVE MARKETING / CANLI PAZARLAMA........ 182
LOCAL MARKETING / YEREL PAZARLAMA.... 183
LOCATION BASED MARKETING / YER
TEMELLİ PAZARLAMA 183
LONG TAIL MARKETING / UZUNKUYRUK PAZARLAMA 184
LOW-COST MARKETING / DÜŞÜKMALİYET PAZARLAMA 185
LOYALTY MARKETING / SADAKAT PAZARLAMA 185
LUXURY MARKETING / LÜKS PAZARLAMA... 186
M.m.............................................................. 187
MACRO MARKETING / MAKRO PAZARLAMA. 187
MAGICAL MARKETING / SİHİRLİ PAZARLAMA 187
MALE MARKETING / ERKEKLERE PAZARLAMA 188
MASCOT MARKETING / MASKOT (UĞURCAK) PAZARLAMA 188
MASS MARKETING / KİTLESEL PAZARLAMA 189
MASS MICRO MARKETING / KİTLESEL MİKRO PAZARLAMA 189
MAXI MARKETING / MAKSİ PAZARLAMA....... 189
MEDICAL MARKETING / MEDİKAL PAZARLAMA 189
MEGA MARKETING / MEGA PAZARLAMA...... 190
MEMETIC MARKETING / MEMETİK
(MİMETİK) PAZARLAMA 190
META MARKETING / META PAZARLAMA....... 192
METAPHORIC MARKETING / MECAZÎ PAZARLAMA 193
MICRO MARKETING / MİKRO PAZARLAMA... 195
MIND-ALTERING MARKETING / ZİHİN-DÖNÜŞTÜREN PAZARLAMA 195
MISCHIEVOUS MARKETING / YARAMAZ (HAŞARI) PAZARLAMA 195
MOBILE MARKETING / MOBİL (SEYYAR) PAZARLAMA 197
MOSQUITO MARKETING / SİVRİSİNEK PAZARLAMA 202
MOTIVATIONAL MARKETING / GÜDÜLEYİCİ PAZARLAMA 202
MULTI-CULTURAL MARKETING / ÇOK KÜLTÜRLÜ PAZARLAMA 202
MULTI-LEVEL MARKETING / ÇOK KATMANLI PAZARLAMA 203
MULTILOG MARKETING / ÇOKGÖVDELİ PAZARLAMA 203
MUSEUM MARKETING / MÜZE PAZARLAMASI 204
MUSIC MARKETING
/ MÜZİK PAZARLAMA.... 205
MUSICAL MARKETING / MÜZİKAL PAZARLAMA 205
MYSTERY MARKETING / GİZEMLİ PAZARLAMA 208
MYSTIC (MYSTICAL) MARKETING /
MİSTİK PAZARLAMA 209
N.n............................................................... 212
NANO MARKETING / NANO PAZARLAMA...... 212
NATIONAL MARKETING / ULUSAL PAZARLAMA 213
NEGATIVE MARKETING / NEGATİF (OLUMSUZ) PAZARLAMA 213
NETWORK MARKETING / ŞEBEKE PAZARLAMA 213
NEURO MARKETING / NÖRO (BEYİNBİLİM) PAZARLAMA 214
NEW-MEDIA MARKETING / YENİ MEDYA PAZARLAMA 217
NGO MARKETING / STK PAZARLAMA (SİVİL TOPLUM KURULUŞLARINDA
PAZARLAMA) 217
NICHE MARKETING / NİŞ PAZARLAMA......... 218
NON-PROFIT MARKETING / KÂR AMAÇSIZ PAZARLAMA 219
NOSTALGIC MARKETING / NOSTALJİK PAZARLAMA 220
NUCLEAR MARKETING / NÜKLEER PAZARLAMA 220
NURTURE MARKETING / YETİŞTİRME PAZARLAMA 220
O.o............................................................... 221
OBESITY MARKETING / OBEZİTE PAZARLAMA 221
OCCASION MARKETING / VESİLE PAZARLAMA 222
ODOR MARKETING / KOKU PAZARLAMA...... 223
OLFACTORY MARKETING / KOKLAMALI PAZARLAMA 226
OMNI MARKETING / OMNİ PAZARLAMA........ 227
ONE-ON-ONE MARKETING / BİRER BİRER PAZARLAMA 228
ONE-TO-ONE MARKETING / BİREBİR PAZARLAMA 228
ON-LINE MARKETING / ÇEVRİMİÇİ PAZARLAMA 230
OPEN-SOURCE MARKETING / AÇIK KAYNAK
PAZARLAMA 231
OPEN MARKETING / AÇIK PAZARLAMA........ 231
OPPORTUNITY MARKETING / FIRSAT PAZARLAMA 231
OPT-IN MARKETING / KATILMALI PAZARLAMA 232
OPT-OUT MARKETING / KATILMAMALI (DIŞLAMALI) PAZARLAMA 233
ORGANIC MARKETING / ORGANİK PAZARLAMA 233
ORGANIZATIONS / ORGANIZATIONAL MARKETING / ÖRGÜTLER /
ÖRGÜTSEL PAZARLAMA 233
OUTBOUND MARKETING / GİDEN PAZARLAMA 233
P.p................................................................ 233
P2P MARKETING / P2P PAZARLAMA............. 233
PARTICIPATION MARKETING / KATILIM PAZARLAMA 234
PASSION MARKETING / TUTKU PAZARLAMA 235
PATRIOTIC MARKETING / VATANPERVER (YURTSEVER) PAZARLAMA 235
PAY-AS-YOU-WISH MARKETING / DİLEDİĞİNCE-ÖDE PAZARLAMA 236
PEER-TO-PEER MARKETING / EŞTENEŞE PAZARLAMA 238
PENETRATION MARKETING / PENETRASYON PAZARLAMA 238
PERFORMANCE MARKETING / PERFORMANS
PAZARLAMA 238
PERIPHERAL MARKETING / PERİFERİK PAZARLAMA 239
PERMISSION MARKETING / İZİNLİ PAZARLAMA 239
PERSONAL MARKETING / ŞAHSÎ (KİŞİSEL) PAZARLAMA 240
PERSONALIZED MARKETING / KİŞİSELLEŞTİRİLMİŞ PAZARLAMA 241
PET MARKETING / EVHAYVANI PAZARLAMA 241
PHYGITAL MARKETING / FİJİTAL
PAZARLAMA 242
PILOT MARKETING / PİLOT PAZARLAMA...... 242
PINK MARKETING / PEMBE PAZARLAMA...... 242
POP-UP MARKETING /.................................. 247
POLITICAL MARKETING / SİYASAL PAZARLAMA 247
POSTMODERN MARKETING / POSTMODERN PAZARLAMA 250
POWER MARKETING / GÜÇ PAZARLAMA..... 253
PRECISION MARKETING / HASSAS (KESİNLİK) PAZARLAMA 254
PRIVILEGE MARKETING / AYRICALIK PAZARLAMA 255
PROACTIVE MARKETING / PROAKTİF PAZARLAMA 255
PROFIT-BASED MARKETING / KÂR TEMELLİ PAZARLAMA 255
PROJECT MARKETING / PROJE PAZARLAMA 255
PROPAGATION MARKETING / PROPAGASYON PAZARLAMA 256
PROVOCATIVE MARKETING / KIŞKIRTICI PAZARLAMA 256
PROXIMITY MARKETING / BİTİŞİKLİK PAZARLAMA 256
PSYCHOLOGICAL MARKETING / PSİKOLOJİK PAZARLAMA 257
PUBLICITY MARKETING / PABLİSİTE (TANITIMSAL) PAZARLAMA 258
PUBLIC SERVICES MARKETING / KAMU HİZMETLERİ PAZARLAMASI 258
PULL MARKETING / ÇEKME PAZARLAMA..... 259
PUNK MARKETING / PUNK PAZARLAMA....... 259
PUSH MARKETING / İTME PAZARLAMA........ 260
Q.q............................................................... 260
QUANTUM MARKETING / KUANTUM PAZARLAMA 260
R.r................................................................. 260
RACIAL MARKETING / IRKSAL PAZARLAMA.. 260
RADICAL MARKETING / RADİKAL PAZARLAMA 261
RE-MARKETING / YENİDEN PAZARLAMA...... 262
REACTIVE MARKETING / TEPKİSEL PAZARLAMA............. 263
REAL ESTATE MARKETING / GAYRİMENKUL PAZARLAMA 263
REAL-TIME MARKETING / GERÇEK ZAMANLI PAZARLAMA 263
REALITY MARKETING / GERÇEKLİK PAZARLAMA 264
RECIPROCAL MARKETING / KARŞILIKLI PAZARLAMA (ALGÜLÜM
VERGÜLÜM PAZARLAMA) 265
RECIPROCITY MARKETING /
KARŞILIKLILIK PAZARLAMA 265
RECOMMENDATION MARKETING / TAVSİYELİ PAZARLAMA 265
REFERRAL MARKETING / REFERANSLI PAZARLAMA 266
REGIONAL MARKETING / BÖLGESEL PAZARLAMA 266
RELATIONSHIP MARKETING / İLİŞKİLİLİK PAZARLAMA 267
RELEVANCE MARKETING / İLİNTİLİ PAZARLAMA 268
RELIGIOUS MARKETING / DİNÎ PAZARLAMA. 269
REPRO MARKETING / KOPYA PAZARLAMA.. 272
RESOURCE-BASED MARKETING / KAYNAK TABANLI PAZARLAMA 272
RESTAURANT MARKETING / RESTORAN PAZARLAMA 273
RETENTION MARKETING / ALIKONUM PAZARLAMA 277
RETRO MARKETING / YENİLEME PAZARLAMA 278
REVERSE MARKETING / TERSİNE PAZARLAMA 280
REVERSE PSYCHOLOGY MARKETING / TERSİNE PSİKOLOJİ
PAZARLAMA 280
REVOLUTIONARY MARKETING / DEVRİMCİ PAZARLAMA 281
ROBIN HOOD MARKETING / ROBİN HOOD PAZARLAMA 281
RSS MARKETING / RSS PAZARLAMA............ 282
S.s................................................................. 283
SAMPLE MARKETING / NÜMUNE (ÖRNEK)
(MOSTRA) DENEMELİK PAZARLAMA 283
SCARCITY MARKETING / KITLIK
PAZARLAMA 283
SCENT MARKETING / ESANS (ESANSLI) PAZARLAMA 283
SCIENTIFIC MARKETING / BİLİMSEL
PAZARLAMA 284
SEARCH ENGINE MARKETING / ARAMA MOTORU PAZARLAMA 284
SEASONAL MARKETING / MEVSİMLİK PAZARLAMA 285
SEGMENTED MARKETING / BÖLÜMLENDİRİLMİŞ PAZARLAMA 285
SEGMENT-OF-ONE MARKETING / TEK BİRİMLİ SEGMENT PAZARLAMA 286
SELFIE MARKETING / ÖZÇEKİM
PAZARLAMA 286
SEMIOTIC MARKETING / SEMİYOTİK (GÖSTERGEBİLİM) PAZARLAMA 287
SENSE-OF-MISSION MARKETING / ADANMIŞLIK PAZARLAMA 287
SENSORY MARKETING / DUYUSAL PAZARLAMA 288
SERVICES MARKETING / HİZMETLER PAZARLAMA 291
SEX (SEXUAL) MARKETING / SEKSÎ
PAZARLAMA............. 292
SHAMELESS MARKETING / ARSIZ (YÜZSÜZ) PAZARLAMA 296
SHOPPER MARKETING / ALIŞVERİŞÇİ PAZARLAMA 296
SHOTGUN MARKETING / AVTÜFEĞİ PAZARLAMA 298
SIMPLICITY MARKETING / SADE PAZARLAMA 298
SKIMMING MARKETING / KAYMAKLAMA PAZARLAMA 299
SLIDESHARE MARKETING / SUNULARLA
PAZARLAMA 299
SLIPSTREAM MARKETING / RÜZGÂRINDA PAZARLAMA 300
SLOW MARKETING / YAVAŞ PAZARLAMA.... 301
SMALL BUSINESS MARKETING / KOBİ PAZARLAMA 302
SMART MARKETING / AÇIKGÖZ PAZARLAMA 302
SMS MARKETING / SMS (ESEMES) PAZARLAMA 302
SO WHAT? MARKETING / EEE, NO’LMUŞ PAZARLAMA 303
SOCIAL MARKETING / SOSYAL PAZARLAMA 304
SOCIAL MEDIA MARKETING / SOSYAL MEDYA PAZARLAMA 306
SOCIAL NORMS MARKETING / SOSYAL NORMLAR PAZARLAMA 307
SOLOMO MARKETING / SOLOMO PAZARLAMA 308
SOMATIC MARKETING / SOMATİK PAZARLAMA 308
SONIC MARKETING / SONİK PAZARLAMA.... 310
SPECIAL-EVENTS MARKETING / ÖZEL OLAYLAR PAZARLAMA 312
SPORTS MARKETING / SPOR PAZARLAMA.. 312
SPRITUAL MARKETING / MORAL (RUHANÎ)
PAZARLAMA 314
STATUS-BASED MARKETING / STATÜ
TEMELLİ PAZARLAMA 314
STEALTH MARKETING / ÖRTÜLÜ PAZARLAMA 315
STAKEHOLDER MARKETING / ÇIKARDAŞ
PAZARLAMA / PAYDAŞ PAZARLAMA 316
STORY MARKETING / HİKÂYE PAZARLAMA.. 317
STRATEGIC MARKETING / STRATEJİK PAZARLAMA 320
STREET MARKETING / SOKAK PAZARLAMA. 321
SUBSCRIPTION MARKETING / ABONELİ
PAZARLAMA 321
SUBLIMINAL MARKETING / EŞİKALTI PAZARLAMA 322
SUSTAINABLE MARKETING / SÜRDÜRÜLEBİLİR PAZARLAMA 325
SWARM MARKETING / SÜRÜ PAZARLAMA... 325
SYMBIOTIC MARKETING / SEMBİYOTİK
PAZARLAMA / ORTAKYAŞAM PAZARLAMA 325
SYMPHONIC MARKETING / SENFONİK PAZARLAMA 326
SYNCHRONIZED MARKETING / SENKRONİZE PAZARLAMA 326
TAILORED MARKETING / TERZİ İŞİ (CUK OTURAN) PAZARLAMA 326
TARGET MARKETING / HEDEF PAZARLAMA. 326
TASTE MARKETING / DAMAKTAN
PAZARLAMA 327
TECHNOLOGY-ENABLED MARKETING /
TEKNO-PAZARLAMA 328
TEEN MARKETING / DELİKANKIZLIK PAZARLAMA 331
TELE MARKETING / TELE (UZAK) PAZARLAMA 331
TEST MARKETING / TEST PAZARLAMA........ 332
THEATRAL MARKETING / TİYATRAL
PAZARLAMA 332
THEMATIC MARKETING / TEMATİK (KONUSAL) PAZARLAMA 332
TOUCH MARKETING / TUŞE (DOKUNSAL) PAZARLAMA 333
TRADE MARKETING / TİCARî PAZARLAMA... 335
TRADE-SHOW MARKETING / TİCARî FUAR PAZARLAMA 335
TRADITIONAL MARKETING / GELENEKSEL PAZARLAMA 335
TRANSIT MARKETING / TRANSİT PAZARLAMA 336
TRANSACTION(AL) MARKETING / İŞLEM(SEL) PAZARLAMA 336
TRANSFORMATIONAL MARKETING / DÖNÜŞTÜRÜCÜ PAZARLAMA 336
TRANSFUSION MARKETING / KAN NAKLİ (AKTARIM) PAZARLAMA 337
TRANSPARENT MARKETING / İÇİNİGÖSTEREN PAZARLAMA 337
TREND MARKETING / TREND (AKIM) PAZARLAMA 339
TRENDSETTER MARKETING / MODABAŞLATICI PAZARLAMA 340
TRIBAL MARKETING / KABİLESEL PAZARLAMA 340
TURBO MARKETING / TÜRBO PAZARLAMA.. 341
TWITTER MARKETING / CIVILTILI
PAZARLAMA 341
U.u................................................................ 343
U-MARKETING / U-PAZARLAMA.................... 343
UMBRELLA MARKETING / ŞEMSİYE
PAZARLAMA............. 344
UNDERCOVER MARKETING / HAFİYELİ PAZARLAMA 344
UNDER-THE-RADAR MARKETING / RADARALTI PAZARLAMA 345
UNMARKETING / PAZARLAMASIZ
PAZARLAMA 345
UN-WHATEVER MARKETING / NEDEĞİL PAZARLAMA 347
UP-SALE MARKETING / UP-SALE
PAZARLAMA 347
UPSTREAM MARKETING / AKINTIYA KARŞI (STRATEJİK) PAZARLAMA 347
URBAN(AL) MARKETING / ŞEHİR(SEL) PAZARLAMA 347
USEFUL (UTILITY) MARKETING /
YARARLI PAZARLAMA 348
V.v................................................................ 349
VACATION MARKETING / TATİL
PAZARLAMA 349
VALUE MARKETING / DEĞER PAZARLAMA... 349
VALUE-ADDED MARKETING / KATMA-DEĞERLİ PAZARLAMA 349
VALUE- BASED MARKETING / DEĞER-TEMELLİ PAZARLAMA 350
VALUE-DRIVEN MARKETING / DEĞERGÜDÜMLÜ PAZARLAMA 350
VERTICAL MARKETING / DİKEY PAZARLAMA 351
VIDEO PORTAL MARKETING / VİDEO PORTAL PAZARLAMA 352
VIRAL MARKETING / VİRAL PAZARLAMA...... 352
VIRTUAL MARKETING / SANAL PAZARLAMA 354
VISUAL MARKETING / GÖRSEL PAZARLAMA 354
W.w............................................................. 355
WARKETING / SAVAŞLAMA (SAVAŞKAN PAZARLAMA) 355
WEB MARKETING / WEB PAZARLAMA.......... 357
WEATHER-BASED MARKETING / HAVAYA
BAĞLI PAZARLAMA 358
WEDDING MARKETING / DÜĞÜN PAZARLAMA 359
WHY MARKETING / NE İÇİN PAZARLAMA..... 360
WIDGET MARKETING / EKLENTİ PAZARLAMA 360
WIKI MARKETING / VİKİ PAZARLAMA............ 361
WIRELESS MARKETING / KABLOSUZ PAZARLAMA 361
WORD-OF-MOUSE MARKETING / FAREDENFAREYE PAZARLAMA 362
WORD-OF-MOUTH MARKETING / AĞIZDANAĞZA PAZARLAMA (WOMM) 362
Y.y................................................................ 365
YELLOW MARKETING / SARI PAZARLAMA.... 365
YOUTH MARKETING / GENÇ (GENÇLİK) PAZARLAMA 366
YOUTUBE MARKETING / YOUTUBE PAZARLAMA 367
Z.z................................................................. 368
ZERO-BASED MARKETING / SIFIR TABANLI PAZARLAMA 368
ZMOT MARKETING / SIFIR ANINDA
PAZARLAMA 368
ZIP CODE MARKETING / ALAN KODLU PAZARLAMA 370
2.5.3............................................................. 370
2.0 MARKETING (MARKETING 2.0) / PAZARLAMA İKİSIFIR 370
3.0 MARKETING (MARKETING 3.0) /
PAZARLAMA ÜÇSIFIR 372
4.0 MARKETING (MARKETING 4.0) /
PAZARLAMA DÖRTSIFIR 372
50+ MARKETING / 50+ (ELLİÜSTÜ) PAZARLAMA 372
360° MARKETING / 360 DERECE PAZARLAMA 373
